Market Insights Advertising & Media Advertising Direct Messaging Advertising

Telemarketing - Georgia

Georgia

Ad spending in the Telemarketing market in Georgia is forecasted to reach US$1.83m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of -1.93%, leading to a projected market volume of US$1.66m by 2029.
When compared globally, the United States is expected to generate the highest ad spending (US$4,616.00m in 2024).
The average ad spending per capita in the Telemarketing market is projected to be US$0.49 in 2024.
In Georgia, telemarketing in the advertising market is seeing a shift towards personalized and interactive strategies to engage consumers effectively.

Key regions: Asia, Germany, China, United Kingdom, Japan

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Analyst Opinion

The Telemarketing Advertising market in Georgia is experiencing steady growth and development.

Customer preferences: Customers in Georgia are increasingly receptive to telemarketing advertising as a means of reaching them with targeted promotions and offers. This is due to the convenience and personalized nature of telemarketing, which allows businesses to directly engage with potential customers. Additionally, the rise of mobile devices and internet connectivity has made it easier for telemarketers to reach a wider audience in Georgia.

Trends in the market: One of the key trends in the Telemarketing Advertising market in Georgia is the adoption of advanced technologies and analytics tools. Companies are leveraging data analytics to identify and target specific customer segments, resulting in more effective telemarketing campaigns. Furthermore, the use of artificial intelligence and machine learning algorithms is enabling businesses to automate and personalize their telemarketing efforts, leading to higher conversion rates and customer satisfaction. Another trend in the market is the increasing emphasis on compliance and regulations. As telemarketing activities continue to grow in Georgia, there is a greater focus on protecting consumer privacy and preventing unsolicited calls. This has led to the implementation of stricter regulations and guidelines, ensuring that telemarketers adhere to ethical practices and obtain proper consent from customers before contacting them.

Local special circumstances: Georgia has a growing economy and a young population, which presents unique opportunities for the Telemarketing Advertising market. The country's favorable business environment and increasing disposable income levels have attracted both domestic and international companies to invest in telemarketing activities. Additionally, the high mobile penetration rate in Georgia has made it easier for businesses to reach a larger customer base through telemarketing.

Underlying macroeconomic factors: The growth of the Telemarketing Advertising market in Georgia can be attributed to several underlying macroeconomic factors. The country's stable political climate and ongoing economic reforms have created a favorable business environment, encouraging investment and entrepreneurship. Additionally, the increasing consumer spending power and changing lifestyles have led to a greater demand for products and services, driving the need for effective marketing strategies such as telemarketing. In conclusion, the Telemarketing Advertising market in Georgia is witnessing growth and development driven by customer preferences for personalized marketing, adoption of advanced technologies, and compliance with regulations. The country's favorable business environment and underlying macroeconomic factors further contribute to the expansion of the market. As businesses continue to leverage telemarketing as a strategic marketing tool, the market is expected to experience further growth in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.