Market Insights Advertising & Media Advertising

Social Media Advertising - Western Asia

Western Asia

Ad spending in the Social Media Advertising market in Western Asia is projected to reach US$2.60bn in 2024.
This ad spending is expected to exhibit an annual growth rate (CAGR 2024-2029) of 10.53%, leading to a projected market volume of US$4.29bn by 2029.
In a global context, the majority of ad spending will be generated China, which is anticipated to reach US$84,650.00m in 2024.
Within the Social Media Advertising market, it is expected that 74% of total ad spending in Western Asia will be derived from mobile by 2029.
Furthermore, the number of users in the Social Media Advertising market in Western Asia is projected to amount to 204.6m users by 2029.
In Western Asia, particularly in Saudi Arabia, social media advertising is increasingly shaping brand engagement strategies, reflecting the region's growing digital consumer base.

Key regions: United States, France, Japan, Europe, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

The Social Media Advertising market in Western Asia is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this growth. Customer preferences in Western Asia are shifting towards digital platforms and social media. With the increasing popularity of smartphones and internet access, people in this region are spending more time on social media platforms. They are also becoming more open to engaging with advertisements on these platforms. This change in customer behavior has created a lucrative market for social media advertising. Trends in the market indicate that businesses in Western Asia are recognizing the potential of social media advertising. They are investing more in digital marketing strategies and allocating a larger portion of their budgets to social media advertising. This trend is driven by the effectiveness and efficiency of social media advertising in reaching target audiences and generating leads. Additionally, the ability to track and measure the performance of social media campaigns has made it an attractive option for businesses in Western Asia. Local special circumstances in Western Asia also contribute to the growth of the social media advertising market. This region has a large and diverse population, with different languages, cultures, and preferences. Social media platforms provide businesses with the opportunity to target specific segments of the population based on their interests, demographics, and behaviors. This level of targeting and personalization is particularly valuable in Western Asia, where businesses need to tailor their marketing messages to specific audiences. Underlying macroeconomic factors in Western Asia are also driving the growth of the social media advertising market. The region has experienced rapid economic development and urbanization, leading to an increase in disposable income and consumer spending. This economic growth has created a larger consumer base for businesses to target through social media advertising. Additionally, Western Asia has a young and tech-savvy population, which is more likely to engage with social media platforms and respond to advertisements. In conclusion, the Social Media Advertising market in Western Asia is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Businesses in this region are recognizing the potential of social media advertising and investing more in digital marketing strategies. With the increasing popularity of social media platforms and the ability to target specific audiences, social media advertising is becoming an effective and efficient way for businesses to reach their target markets in Western Asia.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on social media advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers social media advertising generated by social networks or business networks such as Facebook, Tiktok, Instragram, Pinterest, and LinkedIn.

Modeling approach:

A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global social media advertising by aggregating revenues from key players (Meta Platforms (Facebook and Instagram), ByteDance (Tiktok and Douyin), Twitter, Snapchat, and Microsoft (LinkedIn)). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, social media users, and digital consumer spending by country.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.