Advertising - Western Asia

Western Asia

Ad spending in the Advertising market in Western Asia is forecasted to reach US$11.97bn in 2024.
The largest market is Search Advertising with a market volume of US$3.05bn in 2024.
When compared globally, the United States is expected to generate the most ad spending (US$421.30bn in 2024).
In Western Asia's Advertising market, 77% of total ad spending will come from digital sources in 2029.
The average ad spending per capita in the Search Advertising sector is projected to be US$13.70 in 2024.
Furthermore, Advertising market of the 76% revenue in Western Asia will be attributed to programmatic advertising in 2029.
In Western Asia, digital advertising spending in the Advertising market is rapidly increasing, driven by innovative tech solutions and targeted audience reach.

Key regions: United States, China, Europe, Asia, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Advertising market in Western Asia is experiencing significant growth and development. Customer preferences in Western Asia are shifting towards digital advertising platforms, as consumers increasingly rely on smartphones and the internet for information and entertainment. This trend is driven by the region's high smartphone penetration rate and the growing popularity of social media platforms. Additionally, Western Asian consumers are becoming more discerning and demanding in their advertising preferences, seeking personalized and targeted advertisements that cater to their specific needs and interests. Trends in the market indicate a strong focus on video advertising, as Western Asian consumers are highly engaged with online video content. Advertisers are capitalizing on this trend by investing in video advertising campaigns that are visually appealing, engaging, and shareable. Furthermore, there is a growing emphasis on influencer marketing, as Western Asian consumers trust and value the opinions of influencers in their purchasing decisions. Local special circumstances in Western Asia contribute to the development of the Advertising market. The region's young and tech-savvy population is driving the demand for digital advertising, as they are more likely to be active users of social media and mobile applications. Additionally, Western Asian countries have made significant investments in digital infrastructure, providing a conducive environment for the growth of the Advertising market. Underlying macroeconomic factors also play a role in the development of the Advertising market in Western Asia. The region's strong economic growth and increasing disposable incomes have led to a rise in consumer spending, creating opportunities for advertisers to reach a larger audience. Moreover, Western Asian governments are actively promoting entrepreneurship and innovation, fostering a business-friendly environment that encourages investment in the Advertising sector. In conclusion, the Advertising market in Western Asia is experiencing growth and development driven by customer preferences for digital advertising, the emphasis on video advertising and influencer marketing, local special circumstances such as a young and tech-savvy population, and underlying macroeconomic factors including strong economic growth and government support for entrepreneurship. As the region continues to embrace digital technologies and consumer preferences evolve, the Advertising market in Western Asia is expected to further expand and thrive.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, consumer spending, and digital consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).