Market Insights Advertising & Media Advertising

Digital Classifieds - Western Asia

Western Asia

Ad spending in the Digital Classifieds market in Western Asia is forecasted to reach US$585.50m in 2024.
The expected annual growth rate (CAGR 2024-2029) is 3.80%, leading to a projected market volume of US$705.50m by 2029.
When compared globally, most ad spending will originate from China (US$7,661.00m in 2024).
The average ad spending per internet user in the General classifieds market is estimated to be US$0.83 in 2024.
Within the Digital Classifieds market, 52% of total ad spending will come from mobile in 2029.
In Western Asia, digital classifieds in the advertising market are seeing a surge in demand, driven by increased internet penetration and smartphone usage in the region.

Key regions: Japan, Australia, Europe, India, Germany

Market

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Analyst Opinion

The Digital Classifieds market in Western Asia is experiencing significant growth and development.

Customer preferences: Customers in Western Asia are increasingly turning to digital classifieds platforms to buy and sell goods and services. This shift in preference can be attributed to several factors. Firstly, the convenience and ease of use offered by digital platforms make it simple for customers to browse and search for items of interest. Additionally, the ability to communicate directly with sellers and negotiate prices online provides a level of transparency and efficiency that traditional classifieds methods cannot match. Finally, the wide range of categories and items available on digital classifieds platforms ensures that customers have access to a diverse selection of products and services.

Trends in the market: One of the key trends in the Digital Classifieds market in Western Asia is the increasing popularity of mobile apps. With the widespread adoption of smartphones in the region, customers are now able to access digital classifieds platforms on the go. This has led to a surge in mobile app downloads and usage, as customers prefer the convenience of browsing and buying items from their mobile devices. In response to this trend, many digital classifieds platforms have developed mobile apps that offer a seamless and user-friendly experience. Another trend in the market is the emergence of niche classifieds platforms. While general classifieds platforms continue to dominate the market, there has been a rise in specialized platforms that cater to specific categories or industries. These niche platforms provide customers with a more targeted and tailored experience, allowing them to find exactly what they are looking for more easily. This trend reflects the growing demand for specialized services and the desire for a more personalized online shopping experience.

Local special circumstances: One of the unique aspects of the Digital Classifieds market in Western Asia is the diverse range of languages and cultures in the region. This presents a challenge for digital classifieds platforms, as they need to cater to a wide range of linguistic and cultural preferences. To address this, many platforms have implemented language options and localized content to ensure that customers can navigate and use the platform in their preferred language. Additionally, platforms have also incorporated features that are specific to the local culture, such as the ability to haggle or negotiate prices.

Underlying macroeconomic factors: The growth of the Digital Classifieds market in Western Asia can be attributed to several underlying macroeconomic factors. Firstly, the region has experienced rapid economic growth in recent years, leading to an increase in disposable income and consumer spending. This has resulted in a greater demand for goods and services, which in turn has fueled the growth of the digital classifieds market. Additionally, the high internet penetration rate in Western Asia has made it easier for customers to access and use digital platforms, further contributing to the growth of the market. Finally, the young and tech-savvy population in the region has embraced digital technology and online shopping, driving the demand for digital classifieds platforms.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.