Market Insights Advertising & Media Advertising Out-of-Home Advertising

Traditional Out-of-Home Advertising - Western Asia

Western Asia

In Western Asia, the ad spending in the Traditional Out-of-Home Advertising market is forecasted to reach US$0.49bn in 2024.
The market is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.34%, leading to a projected market volume of US$0.55bn by 2029.
The average ad spending per capita in the Traditional Out-of-Home Advertising market is estimated to be US$2.20 in 2024.
In Western Asia, Traditional Out-of-Home Advertising remains a dominant force in the advertising market, leveraging cultural values and local aesthetics.

Key regions: Germany, Europe, Asia, France, China

Market

Region

Region comparison

Currency

Analyst Opinion

The Traditional Out-of-Home Advertising market in Western Asia is experiencing significant growth and development due to several key factors. Customer preferences in Western Asia are driving the demand for Traditional Out-of-Home Advertising. With a large population and a growing middle class, there is a greater need for companies to reach consumers through traditional advertising channels. Additionally, Western Asian consumers have shown a preference for tangible and visually appealing advertisements, making traditional out-of-home advertising an effective way to capture their attention. One of the trends in the market is the increasing use of digital technology in traditional out-of-home advertising. Digital billboards and signage are becoming more common in Western Asia, allowing advertisers to display dynamic and interactive content. This trend is driven by advancements in technology and the desire to create more engaging and targeted advertisements. Additionally, digital out-of-home advertising offers greater flexibility and the ability to update content in real-time, making it an attractive option for advertisers in Western Asia. Another trend in the market is the focus on local and culturally relevant advertisements. Western Asia is a diverse region with different languages, cultures, and traditions. Advertisers are recognizing the importance of tailoring their advertisements to the local market in order to resonate with consumers. This trend is driven by the desire to create a personal connection with consumers and to stand out in a crowded advertising landscape. Local special circumstances in Western Asia also contribute to the development of the Traditional Out-of-Home Advertising market. The region has a high population density, particularly in urban areas, which provides a large audience for outdoor advertisements. Additionally, Western Asia has a strong tourism industry, attracting visitors from around the world. This presents an opportunity for advertisers to reach a diverse and international audience through traditional out-of-home advertising. Underlying macroeconomic factors also play a role in the development of the Traditional Out-of-Home Advertising market in Western Asia. The region has experienced economic growth in recent years, leading to increased consumer spending and a greater demand for products and services. Advertisers are capitalizing on this by investing in traditional out-of-home advertising to reach the growing consumer base in Western Asia. In conclusion, the Traditional Out-of-Home Advertising market in Western Asia is developing due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As the region continues to grow and evolve, traditional out-of-home advertising will remain an important and effective channel for reaching consumers in Western Asia.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on traditional out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers offline out-of-home advertisements such as billboards, street furniture, transit and transport displays, and place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.