Market Insights Advertising & Media Advertising Direct Messaging Advertising

SMS Advertising - Western Asia

Western Asia

Ad spending in the SMS Advertising market in Western Asia is forecasted to reach US$9.46m by 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.21%, leading to a projected market volume of US$10.55m by 2029.
When compared globally, the United States is expected to generate the highest ad spending, amounting to US$310.40m in 2024.
The projected average ad spending per capita in the SMS Advertising market is set to be US$0.04 in 2024.
In Western Asia, SMS Advertising is on the rise, with companies leveraging targeted messaging to reach consumers in countries like Israel and Turkey.

Key regions: India, Germany, China, United Kingdom, Australia

Market

Region

Region comparison

Currency

Analyst Opinion

The SMS Advertising market in Western Asia is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to the expansion of this industry in the region.

Customer preferences: Customers in Western Asia are increasingly turning to SMS advertising as a preferred method of receiving promotional messages. This is due to the convenience and accessibility of SMS, as well as the high level of engagement it offers. SMS messages have a much higher open and response rate compared to other forms of advertising, making it an effective tool for businesses to reach their target audience.

Trends in the market: One of the key trends in the SMS Advertising market in Western Asia is the rise of personalized and targeted messaging. Businesses are now able to segment their customer base and send tailored messages based on individual preferences and behaviors. This level of customization not only increases the effectiveness of the advertising campaign but also enhances the customer experience. Another trend in the market is the integration of SMS advertising with other digital marketing channels. Businesses are leveraging the power of SMS in conjunction with social media, email marketing, and mobile applications to create a holistic and cohesive marketing strategy. This multi-channel approach ensures that the message reaches the customer through various touchpoints, increasing the chances of conversion.

Local special circumstances: Western Asia has a high mobile penetration rate, with a large portion of the population owning smartphones. This widespread adoption of mobile technology provides a fertile ground for SMS advertising to thrive. Additionally, the region has a young and tech-savvy population, who are more likely to engage with SMS advertising compared to traditional forms of marketing.

Underlying macroeconomic factors: The growing economy of Western Asia is a major driving force behind the development of the SMS Advertising market. As disposable income increases, consumers are more willing to spend on products and services. This presents a lucrative opportunity for businesses to advertise their offerings through SMS, as they can directly reach potential customers who are ready to make purchasing decisions. Furthermore, the rapid urbanization and modernization in Western Asia have led to an increase in consumer spending. This has created a competitive market environment where businesses need to find innovative ways to stand out and attract customers. SMS advertising provides a cost-effective and efficient solution for businesses to reach their target audience and differentiate themselves from competitors. In conclusion, the SMS Advertising market in Western Asia is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As businesses continue to embrace SMS advertising as an effective marketing tool, we can expect further expansion and innovation in this industry in the region.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.