Market Insights Advertising & Media Advertising

Search Advertising - Western Asia

Western Asia

In Western Asia, the ad spending in the Search Advertising market is forecasted to reach US$3.05bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 9.86%, leading to an estimated market volume of US$4.88bn by 2029.
When compared globally, the majority of ad spending will originate from the United States (US$132.70bn in 2024).
Within the Search Advertising market, 34% of the total ad spending is projected to come from mobile in 2029.
The average ad spending per internet user in the Search Advertising market is expected to be US$15.52 in 2024.
In Western Asia, Search Advertising in the Advertising market is seeing a shift towards more targeted and personalized campaigns to reach specific audience segments effectively.

Key regions: Australia, Japan, United States, Europe, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

The Search Advertising market in Western Asia is experiencing significant growth due to several key factors. Customer preferences for online search and the increasing popularity of digital advertising are driving this trend. Additionally, local special circumstances and underlying macroeconomic factors are also contributing to the development of the market. Customer preferences in Western Asia are shifting towards online search as a primary method for finding information and products. With the widespread adoption of smartphones and increased internet penetration, people are relying more on search engines to fulfill their needs. This shift in consumer behavior has created a growing demand for search advertising, as businesses seek to reach their target audience through online platforms. Trends in the market indicate that businesses in Western Asia are increasingly investing in search advertising to enhance their online presence and drive traffic to their websites. This is driven by the desire to increase brand awareness, reach a wider audience, and generate leads. As a result, search advertising platforms are becoming more sophisticated, offering advanced targeting options and analytics to help businesses optimize their campaigns. Local special circumstances in Western Asia also contribute to the development of the search advertising market. The region has a young and tech-savvy population that is highly engaged with digital platforms. Social media and online shopping are particularly popular, creating opportunities for businesses to advertise their products and services through search engines. Additionally, Western Asia has a growing startup ecosystem, with many innovative companies looking to leverage search advertising to gain a competitive edge. Underlying macroeconomic factors further support the growth of the search advertising market in Western Asia. The region has experienced significant economic growth in recent years, resulting in increased consumer spending power. This creates a favorable environment for businesses to invest in advertising and expand their customer base. Additionally, Western Asia is home to several emerging markets with untapped potential, making it an attractive destination for businesses looking to expand their operations. In conclusion, the Search Advertising market in Western Asia is developing rapidly due to customer preferences for online search, the increasing popularity of digital advertising, local special circumstances, and underlying macroeconomic factors. As businesses recognize the importance of online visibility and reaching their target audience, the demand for search advertising is expected to continue growing in the region.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on search advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers search advertising that is displayed on search result pages or next to organic search results.

Modeling approach:

A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global search advertising by aggregating advertising revenues from key players (Alphabet (Google), Microsoft (Bing), Baidu, Amazon, Alibaba, etc.). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, and digital consumer spending by country.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.