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Web Push Advertising - Western Asia

Western Asia

Ad spending in the Web Push Advertising market in Western Asia is forecasted to reach US$36.20m in 2024.
The market is expected to experience a Compound Annual Growth Rate (CAGR 2024-2029) of 3.21%, leading to a projected market volume of US$42.40m by 2029.
When compared globally, the United States will contribute the most to ad spending, reaching US$1,206.00m in 2024.
The projected average ad spending per internet user in the Web Push Advertising market is estimated to be US$0.18 in 2024.
In Western Asia, Web Push Advertising is gaining traction among tech-savvy consumers, driving personalized and targeted campaigns for businesses in the region.

Key regions: China, Australia, Germany, United Kingdom, France

Market

Region

Region comparison

Currency

Analyst Opinion

The Web Push Advertising market in Western Asia is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Western Asia are shifting towards digital advertising channels, including web push notifications. This is driven by the increasing use of smartphones and internet penetration in the region. Consumers are becoming more comfortable with receiving targeted advertisements on their devices, and web push notifications provide a convenient and non-intrusive way for brands to reach their target audience. Trends in the market include the adoption of personalized and interactive web push notifications. Brands are leveraging user data and artificial intelligence to deliver customized messages that resonate with individual consumers. This personalization helps to increase engagement and conversion rates. Additionally, interactive web push notifications, such as surveys or quizzes, are gaining popularity as they provide an interactive and engaging experience for users. Local special circumstances in Western Asia also contribute to the development of the Web Push Advertising market. The region has a large and diverse population, with different languages, cultures, and preferences. This diversity creates opportunities for brands to tailor their web push notifications to specific segments of the population, ensuring relevance and effectiveness. Moreover, Western Asia has a growing middle class and increasing disposable income, which fuels consumer spending and creates a favorable environment for advertising. Underlying macroeconomic factors further support the growth of the Web Push Advertising market in Western Asia. The region has seen rapid economic development over the past decade, leading to increased consumer spending power. This economic growth has also resulted in improved internet infrastructure and connectivity, making it easier for brands to reach a larger audience through web push notifications. Additionally, Western Asia has a young and tech-savvy population, which is more receptive to digital advertising channels. In conclusion, the Web Push Advertising market in Western Asia is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Brands are capitalizing on the shift towards digital advertising channels, adopting personalized and interactive web push notifications to engage with their target audience. The region's diverse population, growing middle class, and improved internet infrastructure further support the growth of this market.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.