Web Push Advertising - MENA | Statista Market Forecast

Ad spending in the Web Push Advertising market in MENA is forecasted to reach US$53.93m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 3.02%, leading to a projected market volume of US$64.45m by 2030.
When compared globally, the United States will account for the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is estimated to be US$0.12 in 2024.
In MENA, Web Push Advertising is gaining traction as companies capitalize on the region's growing digital advertising market.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in MENA is experiencing significant growth and development, driven by various factors shaping the digital advertising landscape in the region.

Customer preferences: Customers in the MENA region are increasingly drawn towards personalized and targeted advertising content. With the rise of e-commerce and online shopping, consumers are looking for relevant and engaging advertisements that cater to their specific needs and interests. Web Push Advertising allows for real-time communication and personalized messaging, making it an attractive option for both businesses and consumers in the region.

Trends in the market: In countries like the UAE and Saudi Arabia, the Web Push Advertising market is witnessing a surge in adoption due to the growing smartphone penetration rates and internet usage. Businesses are leveraging this channel to reach their target audience effectively and drive engagement. Moreover, the shift towards mobile-first experiences is further fueling the demand for Web Push Advertising solutions in the region.

Local special circumstances: One of the key factors influencing the Web Push Advertising market in MENA is the diverse cultural landscape of the region. With a young and tech-savvy population, there is a high receptiveness to digital advertising channels. However, businesses need to navigate cultural sensitivities and language preferences to ensure the effectiveness of their campaigns. Localizing content and understanding the nuances of each market are crucial for success in the region.

Underlying macroeconomic factors: The economic growth and digital transformation initiatives in countries like the UAE, Qatar, and Egypt are creating favorable conditions for the expansion of the Web Push Advertising market. As businesses allocate more budget towards digital marketing strategies, there is a growing opportunity for service providers and technology companies to offer innovative solutions in the advertising space. Additionally, the increasing focus on data privacy regulations and consumer protection laws is shaping the way businesses approach Web Push Advertising in compliance with local regulations.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.