Market Insights Advertising & Media Advertising

Digital Classifieds - MENA

MENA

Ad spending in the Digital Classifieds market in MENA is forecasted to reach US$750.20m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 3.98%, leading to a projected market volume of US$911.70m by 2029.
When compared globally, the majority of ad spending will originate from China (US$7,661.00m in 2024).
The average ad spending per internet user in the General classifieds market is estimated to be US$0.42 in 2024 within MENA.
Within the Digital Classifieds market, 50.89% of the total ad spending is expected to be generated through mobile in 2029.
In the MENA region, Digital Classifieds in the Advertising market are experiencing rapid growth due to increased internet penetration and smartphone usage.

Key regions: Japan, Australia, Europe, India, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Classifieds market in MENA has been experiencing significant growth and development in recent years.

Customer preferences: Customers in the MENA region are increasingly turning to digital classifieds platforms to buy and sell a wide variety of products and services. The convenience of online transactions, the ability to reach a larger audience, and the ease of comparing prices are some of the key factors driving this shift in consumer behavior.

Trends in the market: In the UAE, the Digital Classifieds market is witnessing a trend towards specialized platforms catering to specific niches such as luxury goods, real estate, and job listings. This trend is driven by the growing demand for more targeted and efficient online marketplaces that offer personalized experiences for both buyers and sellers.

Local special circumstances: One of the unique aspects of the Digital Classifieds market in Saudi Arabia is the strong cultural emphasis on privacy and security. As a result, classifieds platforms in the country are investing heavily in advanced security features and verification processes to ensure a safe and trustworthy online shopping experience for users.

Underlying macroeconomic factors: The increasing internet penetration rates and smartphone usage across the MENA region are playing a crucial role in the growth of the Digital Classifieds market. As more people gain access to the internet and mobile devices, the potential customer base for online classifieds platforms continues to expand, driving further market growth.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.