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The Digital Classifieds market in MENA has been experiencing significant growth and development in recent years.
Customer preferences: Customers in the MENA region are increasingly turning to digital classifieds platforms to buy and sell a wide variety of products and services. The convenience of online transactions, the ability to reach a larger audience, and the ease of comparing prices are some of the key factors driving this shift in consumer behavior.
Trends in the market: In the UAE, the Digital Classifieds market is witnessing a trend towards specialized platforms catering to specific niches such as luxury goods, real estate, and job listings. This trend is driven by the growing demand for more targeted and efficient online marketplaces that offer personalized experiences for both buyers and sellers.
Local special circumstances: One of the unique aspects of the Digital Classifieds market in Saudi Arabia is the strong cultural emphasis on privacy and security. As a result, classifieds platforms in the country are investing heavily in advanced security features and verification processes to ensure a safe and trustworthy online shopping experience for users.
Underlying macroeconomic factors: The increasing internet penetration rates and smartphone usage across the MENA region are playing a crucial role in the growth of the Digital Classifieds market. As more people gain access to the internet and mobile devices, the potential customer base for online classifieds platforms continues to expand, driving further market growth.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)