Direct Mail Advertising - MENA | Statista Market Forecast

Ad spending in the Direct Mail Advertising market in MENA is forecasted to reach US$1.28bn by 2024.
The market is expected to exhibit an annual growth rate (CAGR 2024-2030) of 1.19%, leading to a projected market volume of US$1.37bn by 2030.
When compared globally, the United States is anticipated to have the highest ad spending with US$20.38bn in 2024.
The average ad spending per capita in the Direct Mail Advertising market is projected to be US$2.24 in 2024.
In MENA, Direct Mail Advertising is gaining traction as companies seek personalized and targeted marketing strategies to reach a diverse consumer base.

Definition:

Direct Mail Advertising spending refers to the budget invested by advertisers in direct mail marketing campaigns that involve sending physical promotional materials, such as brochures, catalogs, and letters, directly to targeted recipients by mail. This type of spending covers various ad spending associated with the distribution of direct mail marketing.

Additional information:

Direct Mail Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for distributing direct mail advertisements

Service agencies
Consultant fees
Production costs
Design services
Printing costs

The Direct Mail Advertising market in MENA is experiencing significant growth and development, driven by various factors influencing consumer behavior and market dynamics in the region.

Customer preferences: Customers in the MENA region are increasingly valuing personalized and targeted marketing efforts, which is fueling the demand for direct mail advertising. The ability of direct mail to provide a tangible and personalized experience to consumers resonates well in a market where traditional values and personal relationships hold significant importance.

Trends in the market: In countries like Saudi Arabia and the UAE, there is a noticeable trend towards integrating digital technologies with direct mail advertising campaigns. This fusion allows for more interactive and engaging marketing strategies that cater to the tech-savvy population in these countries. Additionally, the rise of e-commerce platforms in the region has created opportunities for direct mail advertising to complement online marketing efforts and drive traffic to digital platforms.

Local special circumstances: One unique aspect of the MENA region is its diverse cultural landscape, with each country having its own set of customs and traditions. Direct mail advertisers need to be mindful of these cultural nuances when designing their campaigns to ensure they resonate with the local population. Moreover, the high internet penetration rates in countries like Qatar and Bahrain present a challenge for direct mail advertisers to cut through the digital clutter and capture the attention of consumers.

Underlying macroeconomic factors: The economic diversification efforts in countries like the UAE and Qatar have led to a growing middle class with higher purchasing power, creating a ripe market for direct mail advertisers to target. Additionally, the relatively young population in countries like Egypt and Jordan presents a demographic dividend for advertisers looking to tap into the youth market. As disposable incomes rise and consumer spending patterns evolve, the direct mail advertising market in MENA is poised for further growth and innovation.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing direct mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of households, and population in urban areas. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.