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E-mail Advertising - MENA

MENA

Ad spending in the E-mail Advertising market in MENA is forecasted to reach US$247.10m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.10%, leading to a projected market volume of US$302.10m by 2029.
When compared globally, the United States is anticipated to account for the highest ad spending (US$3,396.00m in 2024).
The average ad spending per internet user in the E-mail Advertising market is estimated to be US$0.49 in 2024.
In MENA, E-mail Advertising is gaining traction as businesses leverage targeted campaigns to reach the region's diverse consumer base effectively.

Key regions: Japan, Germany, United States, Europe, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

In the ever-evolving landscape of marketing strategies, E-mail Advertising has been gaining significant traction in the MENA region.

Customer preferences: Customers in the MENA region are increasingly valuing personalized and targeted marketing campaigns. E-mail Advertising allows for tailored content delivery, which resonates well with the diverse consumer base in the region. Additionally, with the rising use of smartphones and internet penetration, consumers are more accessible through email, making it a preferred channel for reaching potential customers.

Trends in the market: In Saudi Arabia, there has been a noticeable shift towards mobile-first marketing strategies, driving the growth of E-mail Advertising. The country has one of the highest smartphone penetration rates globally, making it imperative for businesses to optimize their email campaigns for mobile devices. Moreover, the UAE has seen a surge in e-commerce activities, leading to an increased demand for targeted email marketing to drive online sales.

Local special circumstances: One unique aspect of the E-mail Advertising market in the MENA region is the importance of respecting cultural norms and traditions in marketing communications. Companies operating in the region need to ensure that their email campaigns are culturally sensitive and relevant to the local audience to avoid any potential backlash. Understanding the local language preferences and incorporating them into email content is crucial for success in the MENA market.

Underlying macroeconomic factors: The economic diversification efforts in countries like the UAE and Qatar have led to a growing entrepreneurial ecosystem, with many startups and small businesses turning to E-mail Advertising as a cost-effective way to reach their target audience. Additionally, the young and tech-savvy population in countries like Egypt and Jordan presents a lucrative opportunity for companies to leverage email marketing to engage with a digitally active consumer base.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.