E-mail Advertising - MENA | Statista Market Forecast

Ad spending in the E-mail Advertising market in MENA is forecasted to reach US$247.10m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 3.94%, leading to a projected market volume of US$311.50m by 2030.
When compared globally, the United States is anticipated to account for the highest ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market is estimated to be US$0.53 in 2024.
In MENA, E-mail Advertising is gaining traction as businesses leverage targeted campaigns to reach the region's diverse consumer base effectively.

Definition:

E-mail Advertising spending refers to the advertising budget allocated by advertisers to their e-mail marketing campaigns, specifically focusing on the budget for the creation and distribution of e-mail advertisements.

Additional information:

E-mail Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes. In scope: |The advertising budget used for e-mail advertisements |Software fees for creating and sending e-mail advertisements

The advertising budget used for e-mail advertisements
Software fees for creating and sending e-mail advertisements

Service agencies
Consultant fees
Production costs
Design services

In the ever-evolving landscape of marketing strategies, E-mail Advertising has been gaining significant traction in the MENA region.

Customer preferences: Customers in the MENA region are increasingly valuing personalized and targeted marketing campaigns. E-mail Advertising allows for tailored content delivery, which resonates well with the diverse consumer base in the region. Additionally, with the rising use of smartphones and internet penetration, consumers are more accessible through email, making it a preferred channel for reaching potential customers.

Trends in the market: In Saudi Arabia, there has been a noticeable shift towards mobile-first marketing strategies, driving the growth of E-mail Advertising. The country has one of the highest smartphone penetration rates globally, making it imperative for businesses to optimize their email campaigns for mobile devices. Moreover, the UAE has seen a surge in e-commerce activities, leading to an increased demand for targeted email marketing to drive online sales.

Local special circumstances: One unique aspect of the E-mail Advertising market in the MENA region is the importance of respecting cultural norms and traditions in marketing communications. Companies operating in the region need to ensure that their email campaigns are culturally sensitive and relevant to the local audience to avoid any potential backlash. Understanding the local language preferences and incorporating them into email content is crucial for success in the MENA market.

Underlying macroeconomic factors: The economic diversification efforts in countries like the UAE and Qatar have led to a growing entrepreneurial ecosystem, with many startups and small businesses turning to E-mail Advertising as a cost-effective way to reach their target audience. Additionally, the young and tech-savvy population in countries like Egypt and Jordan presents a lucrative opportunity for companies to leverage email marketing to engage with a digitally active consumer base.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.