Digital Banner Advertising - MENA

MENA

Highlights

Ad spending in the Digital Banner Advertising market in MENA is forecasted to reach US$3.52bn in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 4.98%, leading to a projected market volume of US$4.72bn by 2030.
When compared globally, the United States will account for the highest ad spending (US$67.12bn in 2024).
The average ad spending per internet user in the Digital Banner Advertising market is estimated to be US$7.53 in 2024.
By 2030, 55% of the total ad spending in the market will be generated through mobile.
In MENA, Digital Banner Advertising is experiencing rapid growth due to increasing internet penetration and a shift towards online marketing strategies.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In the Middle East and North Africa region, the Digital Banner Advertising market is experiencing significant growth and evolution.

Customer preferences: Customers in the MENA region are increasingly turning to digital platforms for information, entertainment, and shopping. This shift in consumer behavior has led to a surge in demand for digital banner advertising as companies seek to reach their target audience effectively.

Trends in the market: In countries like the United Arab Emirates, Saudi Arabia, and Egypt, the Digital Banner Advertising market is witnessing trends such as personalized advertising, interactive banners, and programmatic advertising. These trends are driven by the growing tech-savvy population in these countries and the increasing adoption of digital devices.

Local special circumstances: The MENA region has a unique demographic profile, with a large young population that is highly active on social media and digital platforms. This presents a lucrative opportunity for advertisers to engage with a tech-savvy audience through digital banner advertising. Additionally, the region has a diverse cultural landscape, which requires advertisers to tailor their campaigns to suit the preferences and sensitivities of different communities.

Underlying macroeconomic factors: The MENA region is undergoing rapid digital transformation, with governments and businesses investing heavily in digital infrastructure and technology. This digital revolution is creating a conducive environment for the growth of the Digital Banner Advertising market as companies leverage online platforms to promote their products and services. Additionally, the increasing internet penetration and smartphone usage in the region are driving the demand for digital advertising solutions.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.