Market Insights Advertising & Media Advertising Direct Messaging Advertising

Web Push Advertising - MENA

MENA

Ad spending in the Web Push Advertising market in MENA is forecasted to reach US$53.93m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.19%, leading to a projected market volume of US$63.11m by 2029.
When compared globally, the United States will account for the highest ad spending (US$1,206.00m in 2024).
The average ad spending per internet user in the Web Push Advertising market is estimated to be US$0.11 in 2024.
In MENA, Web Push Advertising is gaining traction as companies capitalize on the region's growing digital advertising market.

Key regions: China, Australia, Germany, United Kingdom, France

Market

Region

Region comparison

Currency

Analyst Opinion

The Web Push Advertising market in MENA is experiencing significant growth and development, driven by various factors shaping the digital advertising landscape in the region.

Customer preferences: Customers in the MENA region are increasingly drawn towards personalized and targeted advertising content. With the rise of e-commerce and online shopping, consumers are looking for relevant and engaging advertisements that cater to their specific needs and interests. Web Push Advertising allows for real-time communication and personalized messaging, making it an attractive option for both businesses and consumers in the region.

Trends in the market: In countries like the UAE and Saudi Arabia, the Web Push Advertising market is witnessing a surge in adoption due to the growing smartphone penetration rates and internet usage. Businesses are leveraging this channel to reach their target audience effectively and drive engagement. Moreover, the shift towards mobile-first experiences is further fueling the demand for Web Push Advertising solutions in the region.

Local special circumstances: One of the key factors influencing the Web Push Advertising market in MENA is the diverse cultural landscape of the region. With a young and tech-savvy population, there is a high receptiveness to digital advertising channels. However, businesses need to navigate cultural sensitivities and language preferences to ensure the effectiveness of their campaigns. Localizing content and understanding the nuances of each market are crucial for success in the region.

Underlying macroeconomic factors: The economic growth and digital transformation initiatives in countries like the UAE, Qatar, and Egypt are creating favorable conditions for the expansion of the Web Push Advertising market. As businesses allocate more budget towards digital marketing strategies, there is a growing opportunity for service providers and technology companies to offer innovative solutions in the advertising space. Additionally, the increasing focus on data privacy regulations and consumer protection laws is shaping the way businesses approach Web Push Advertising in compliance with local regulations.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.