E-mail Advertising - CIS

CIS

Highlights

Ad spending in the E-mail Advertising market in CIS is forecasted to reach US$170.20m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 4.12%, leading to a projected market volume of US$216.90m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market in CIS is projected to be US$0.78 in 2024.
In CIS, the increasing reliance on targeted E-mail Advertising is reshaping the landscape of the Advertising market, driving personalized messaging strategies for businesses.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in CIS is experiencing significant growth and development.

Customer preferences: Customers in CIS are increasingly relying on email as a primary means of communication and information exchange. Email is a convenient and cost-effective way for businesses to reach their target audience, and customers appreciate the ability to receive personalized and relevant content directly in their inbox. Additionally, with the rise of smartphones and mobile devices, customers are accessing their emails on the go, making email advertising even more effective in reaching a wider audience.

Trends in the market: One of the key trends in the Email Advertising market in CIS is the increasing adoption of email automation and personalization. Businesses are leveraging advanced email marketing tools to create highly targeted and personalized email campaigns. This allows them to deliver relevant content to customers based on their preferences and behavior, resulting in higher engagement and conversion rates. Furthermore, email automation helps businesses streamline their marketing processes and save time, making it a popular choice among marketers in the region. Another trend in the market is the growing emphasis on email deliverability and engagement metrics. Businesses are investing in technologies and strategies to improve the deliverability of their emails and optimize engagement rates. This includes implementing email authentication protocols, such as SPF and DKIM, to ensure that emails are not flagged as spam. Additionally, businesses are closely monitoring open rates, click-through rates, and other engagement metrics to measure the success of their email campaigns and make data-driven decisions to improve performance.

Local special circumstances: The Email Advertising market in CIS faces some unique challenges and opportunities. One of the challenges is the diversity of languages and cultures across the region. Businesses need to tailor their email campaigns to different languages and cultural preferences to effectively engage with customers in each country. This requires a deep understanding of local markets and the ability to create localized content that resonates with the target audience. Another special circumstance in the CIS market is the relatively low internet penetration rate in some countries. While internet usage is growing rapidly in the region, there are still pockets of the population that have limited access to the internet. This means that businesses need to take into account the digital divide and develop strategies to reach customers through alternative channels, such as SMS or offline marketing.

Underlying macroeconomic factors: The Email Advertising market in CIS is influenced by several macroeconomic factors. The region has been experiencing steady economic growth, which has led to an increase in disposable income and consumer spending. This provides businesses with more opportunities to invest in email advertising and reach a larger customer base. Furthermore, the digital transformation of businesses in CIS is driving the growth of the Email Advertising market. Companies are increasingly adopting digital marketing strategies and shifting their advertising budgets from traditional channels to online platforms. This shift is fueled by the growing popularity of e-commerce and the need for businesses to establish a strong online presence to remain competitive in the market. In conclusion, the Email Advertising market in CIS is witnessing significant growth and development. Customer preferences for personalized and relevant content, along with advancements in email automation and deliverability, are driving the adoption of email advertising in the region. Despite the challenges posed by language diversity and internet penetration, businesses in CIS are leveraging the opportunities presented by the region's economic growth and digital transformation to effectively engage with customers through email marketing.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.