Digital Classifieds - Northern Africa

Northern Africa

Highlights

Ad spending in the Digital Classifieds market in Northern Africa is forecasted to reach US$124.00m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 4.28%, leading to a projected market volume of US$159.40m by 2030.
When compared globally, the majority of ad spending is expected to originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the General classifieds market is estimated to be US$0.19 in 2024.
Within the Digital Classifieds market, 51% of the total ad spending will be attributed to mobile in 2030.
In Northern Africa, the digital classifieds market is experiencing rapid growth driven by increasing internet penetration and smartphone usage in countries like Egypt and Morocco.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Classifieds market in Northern Africa is experiencing significant growth and development, driven by changing customer preferences and local special circumstances. Customer preferences in the region are shifting towards online platforms for buying and selling goods and services. With the increasing availability of internet access and smartphone penetration, more people are turning to digital classifieds platforms to find and sell products. This shift is driven by the convenience and efficiency of online platforms, which allow users to browse and list items from the comfort of their own homes. Additionally, the ability to reach a larger audience and compare prices easily has made digital classifieds an attractive option for both buyers and sellers in Northern Africa. One of the key trends in the market is the rise of specialized digital classifieds platforms. While general classifieds platforms continue to dominate the market, there is a growing demand for platforms that cater to specific niches, such as real estate, automotive, and job listings. These specialized platforms provide a more targeted and efficient experience for users, allowing them to find exactly what they are looking for without having to sift through unrelated listings. This trend is driven by the increasing competition in the market and the need for platforms to differentiate themselves and attract a specific user base. Another trend in the market is the increasing adoption of mobile apps for digital classifieds. With the high smartphone penetration in Northern Africa, more people are accessing digital classifieds platforms through mobile apps. This shift towards mobile usage is driven by the convenience and accessibility of apps, which allow users to browse and list items on the go. Mobile apps also offer additional features, such as location-based search and push notifications, which enhance the user experience and make it easier to find and sell items. In addition to changing customer preferences, there are also local special circumstances that are driving the development of the Digital Classifieds market in Northern Africa. One such circumstance is the high unemployment rate in the region, which has led to an increase in the number of people looking for job opportunities. Digital classifieds platforms provide an accessible and cost-effective way for job seekers to find employment opportunities, and for employers to reach a larger pool of candidates. This has led to the growth of job listings platforms in the region. Underlying macroeconomic factors also play a role in the development of the Digital Classifieds market in Northern Africa. The region has been experiencing economic growth, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for the growth of digital classifieds platforms, as people have more money to spend on buying and selling goods and services. Additionally, the increasing urbanization in the region has led to a higher demand for housing and other products, further driving the growth of the market. Overall, the Digital Classifieds market in Northern Africa is experiencing significant growth and development, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the rise of specialized platforms, the adoption of mobile apps, and the high unemployment rate are all contributing to the growth of the market. With the continued economic growth and increasing internet penetration in the region, the Digital Classifieds market in Northern Africa is expected to continue its upward trajectory in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.