Productivity Software - Australia

In 2024, the revenue in the Productivity Software market in Australia is projected to reach US$1.35bn.
The market is dominated by Office Software, which is expected to have a market volume of US$494.90m in the same year.
Looking ahead, the revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 1.80%, resulting in a market volume of US$1.47bn by 2029.
In comparison to other countries, United States is projected to generate the highest revenue in the market, reaching US$40.87bn in 2024.
Australia is experiencing a surge in demand for productivity software as businesses prioritize efficient remote work solutions.

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

For more information on the displayed data, use the info button right next to the boxes.

Administrative software, such as ADP, Gusto, Workday, and SAP
Collaboration software, such as Google, Slack, and Zoom
Office software, such as Microsoft, Google, and Zoho
Creative software, such as Adobe, Canva, and Apple
Construction & design software, such as Dassault Systèmes, Autodesk, and Siemens

Operating system software, such as Microsoft Windows, Linux Operating System, and Apple macOS
Free-of-charge software, such as Airtable, Anaplan, and BlackLine
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The demand for productivity software in Australia has been on the rise in recent years.

Customer preferences: Customers in Australia are becoming increasingly reliant on technology to help them manage their daily tasks. As a result, there has been a growing demand for productivity software that can help individuals and businesses to streamline their workflows and increase efficiency. Many customers are also looking for software that can be accessed from multiple devices and platforms, allowing them to work from anywhere at any time.

Trends in the market: One of the key trends in the productivity software market in Australia is the shift towards cloud-based solutions. Many customers are now opting for software that is hosted in the cloud, as it offers greater flexibility and accessibility. This trend is likely to continue as more businesses move towards remote working and require software that can be accessed from anywhere.Another trend in the market is the increasing popularity of collaboration tools. Many productivity software solutions now offer features that allow users to collaborate with others in real-time, making it easier for teams to work together on projects. This trend is likely to continue as more businesses adopt remote working practices and require tools that can help them to work together effectively.

Local special circumstances: One of the unique aspects of the Australian market is the country's remote geography. With many businesses and individuals located in rural and remote areas, there is a growing need for productivity software that can be accessed from anywhere. This has led to an increased demand for cloud-based solutions that can be used on a range of devices.

Underlying macroeconomic factors: The Australian economy has been growing steadily in recent years, which has led to an increase in demand for productivity software. As businesses look for ways to increase efficiency and streamline their operations, many are turning to software solutions to help them achieve these goals. Additionally, the rise of remote working has created a need for software that can be accessed from anywhere, which has further fuelled demand in the market.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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