App - G7
G7- The App market in G7 is expected to generate a total revenue of US$205.40bn in 2022.
- This revenue is projected to grow at an annual rate of 9.54% (CAGR 2022-2027), resulting in a market volume of US$334.00bn by 2027.
- Within the App market, in-app purchase (IAP) revenue is projected to reach US$70.89bn in 2022.
- Additionally, paid app revenue is expected to reach US$1.40bn in the same year.
- Advertising revenue in the App market is also projected to grow, reaching US$133.10bn in 2022.
- In terms of downloads, the number of app downloads is projected to reach 27.26bn downloads in 2022.
- Currently, the average revenue per download is expected to be US$7.53.
- When comparing global market segments, it is worth noting that the highest revenue is generated China, with a projected revenue of US$162.90bn in 2022.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
