App - G7

The App market in G7 is expected to generate a total revenue of US$205.40bn in 2022.
This revenue is projected to grow at an annual rate of 9.54% (CAGR 2022-2027), resulting in a market volume of US$334.00bn by 2027.
Within the App market, in-app purchase (IAP) revenue is projected to reach US$70.89bn in 2022.
Additionally, paid app revenue is expected to reach US$1.40bn in the same year.
Advertising revenue in the App market is also projected to grow, reaching US$133.10bn in 2022.
In terms of downloads, the number of app downloads is projected to reach 27.26bn downloads in 2022.
Currently, the average revenue per download is expected to be US$7.53.
When comparing global market segments, it is worth noting that the highest revenue is generated in China, with a projected revenue of US$162.90bn in 2022.

Key regions: China, United States, Europe, Germany, Asia

Market

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Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.