App - Asia

Asia

The revenue generated in the App market in Asia is projected to reach a staggering US$212.50bn by 2022.
This forecasted revenue is expected to experience an annual growth rate of 7.98% from 2022 to 2027, resulting in a projected market volume of US$328.70bn by the end of 2027.
Within the App market, the revenue from in-app purchases (IAP) is projected to reach US$91.91bn in 2022.
Additionally, the revenue from paid apps is estimated to reach US$3.16bn in the same year.
Furthermore, the revenue generated from advertising within the App market is projected to reach US$117.40bn in 2022.
In terms of user engagement, the number of app downloads is expected to reach a substantial 164.70bn downloads in 2022.
Currently, the average revenue per download stands at US$1.29.
When compared globally, in China emerges as the leading revenue generator in the App market, with a projected revenue of US$162.90bn in 2022.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.