Navigation - G7
G7- The Navigation market in G7 is expected to witness impressive growth in the coming years.
- According to projections, the total revenue in this market is set to reach US$561.30m by 2022.
- This indicates a promising future for the Navigation market industry.
- Furthermore, it is anticipated that the market will experience a steady annual growth rate of 10.94% from 2022 to 2027, resulting in a projected market volume of US$986.90m by 2027.
- These figures highlight the potential and opportunities that lie within the Navigation market.
- When examining the revenue breakdown in the Navigation market, it is projected that in-app purchase (IAP) revenue will reach US$198.70m in 2022.
- This signifies the increasing popularity of in-app purchases within the Navigation market.
- Additionally, paid app revenue is expected to reach US$26.68m in 2022, indicating a significant contribution to the overall revenue of the Navigation market.
- This demonstrates the willingness of consumers to invest in paid navigation applications.
- Advertising revenue is also poised to play a significant role in the Navigation market, with projections indicating that it will reach US$335.90m by 2022.
- This highlights the importance of advertising as a revenue stream within the industry.
- In terms of user engagement, the number of downloads in the Navigation market is projected to reach 149.80m downloads in 2022.
- This reflects the high demand for navigation applications among consumers.
- Furthermore, the average revenue per download is expected to be US$3.75, indicating the value that each download brings to the Navigation market.
- Interestingly, when comparing global revenue figures, it is evident that China leads the way in terms of generating revenue in the Navigation market.
- It is projected that China will generate US$439.80m in revenue in 2022, showcasing its dominance within this market segment.
- Overall, the Navigation market in G7 is expected to witness significant growth in the coming years, with impressive revenue projections and a strong focus on in-app purchases, paid app revenue, and advertising revenue.
- These figures indicate a thriving and competitive industry that presents numerous opportunities for businesses operating within this market segment.
- Key regions:
- Germany,
- Europe,
- Japan,
- Asia,
- South Korea
Definition:
The Navigation market covers apps that give real-time travel directions or enable the hiring of transportation services. Many of these apps have the functionality of Global Positioning Systems (GPS). The most popular GPS app is undoubtedly Google Maps, which has the best coverage and most up-to-date route recommendations. Uber and Lyft are well-known ride-hailing apps that allow users to contract drivers in their immediate vicinity to reach a physical location.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
