Education - G7
G7- The Education market in G7 is expected to reach a total revenue of US$3.73bn in 2022.
- This projection indicates a steady growth rate of 11.38% annually (CAGR 2022-2027), resulting in a projected market volume of US$6.78bn by 2027.
- Specifically, in the Education market, revenue from in-app purchases (IAP) is projected to reach US$1.51bn in 2022.
- Additionally, revenue from paid apps is expected to reach US$62.07m in the same year.
- Furthermore, revenue from advertising in this market is projected to reach US$2.16bn in 2022.
- In terms of user engagement, the number of downloads in the Education market is projected to reach 782.30m downloads in 2022.
- Currently, the average revenue per download is estimated to be US$4.78.
- When comparing the global market, it is noteworthy that United States generates the highest revenue in the Education market, with a projected revenue of US$2.68bn in 2022.
- Key regions:
- China,
- Germany,
- Europe,
- South Korea,
- United States
Definition:
The Education market contains apps that enhance the learning process, typically by way of interactive gamified activities. The vast variety of educational content and methods enable people of different ages to increase their skills and knowledge. One of the most well-known language learning apps is Duolingo, which has mastered the art of bite-sized learning and sustains motivation levels via its reward system. Another app, PictureThis, helps users to learn more about the natural world by recognizing plant species from photographs and provides additional information such as plant care.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
