Action Games - G7

The Action Games market, a highly popular segment in the gaming industry, is projected to witness significant growth in the coming years.
According to forecasts, the total revenue in this market is estimated to reach a staggering US$6.93bn in 2022.
This growth is expected to continue at an annual rate of 6.80% from 2022 to 2027, resulting in a projected market volume of US$9.60bn by 2027.
When examining the various revenue streams within the Action Games market, it is anticipated that in-app purchases (IAP) will contribute significantly.
In 2022, IAP revenue is projected to reach US$4.46bn.
Additionally, paid app revenue is expected to reach US$0.07bn, while advertising revenue is estimated to reach US$2.39bn in the same year.
Furthermore, the number of downloads in the Action Games market is expected to reach a substantial figure of 2.19bn downloads in 2022.
This highlights the immense popularity of these games among users worldwide.
Currently, the average revenue per download is projected to be US$3.16.
When comparing revenue across different countries, in China emerges as the leader in the Action Games market.
In 2022 alone, in China is expected to generate a noteworthy revenue of US$7,316.00m.
This underscores the country's significant presence and influence within the global gaming landscape.
As we analyze these figures, it becomes evident that the Action Games market presents a lucrative opportunity for developers and investors alike.
With its impressive revenue growth and immense popularity, this market continues to captivate players and drive innovation.
The G7 countries, including [country name], are crucial players in shaping the future of the Action Games market and are positioned to benefit from its continued success.

Key regions: Asia, Japan, India, South Korea, United States

Market

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Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.