App - Germany

Germany

The App market in Germany is expected to see significant growth in the coming years.
According to projections, total revenue in the App market is set to reach US$8.00bn by 2022.
This is a substantial figure that highlights the significance of the market segment in the country.
Furthermore, it is anticipated that the App market in Germany will continue to expand at an annual growth rate of 9.11% from 2022 to 2027.
This steady growth is expected to result in a projected market volume of US$13.21bn by 2027.
These numbers demonstrate the potential for continued success and opportunity within the App market in Germany.
When examining specific revenue streams within the App market, it is projected that in-app purchase (IAP) revenue will reach US$2.43bn in 2022.
Additionally, paid app revenue is expected to reach US$0.13bn in the same year.
Advertising revenue within the App market is also projected to grow, reaching US$5.44bn in 2022.
The number of downloads in the App market is also set to increase significantly.
It is estimated that there will be a total of 2,462.00m downloads downloads in 2022.
This showcases the popularity and widespread adoption of mobile applications in Germany.
Currently, the average revenue per download is expected to be US$3.25.
This figure provides insight into the profitability of the market and the value that users place on mobile applications.
In a global comparison, it is interesting to note that in China generates the highest revenue in the App market.
In 2022, it is projected to reach a staggering US$162.90bn.
This highlights the dominance of the Chinese market and the potential for growth within the App market in Germany to potentially compete on a global scale.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

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Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.