Digital Health - G7 | Statista Market Forecast

The Digital Health market in G7 countries is expected to witness significant growth in the coming years.
According to projections, the market's revenue is set to reach a staggering US$77.43bn by 2024.
This growth is expected to continue at an annual rate of 8.44% from 2024 to 2029, resulting in a projected market volume of US$116.10bn by the end of the forecast period.
The average revenue per user (ARPU) in the Digital Health market is anticipated to be around US$180.40.
This metric highlights the amount of revenue generated from each user on average, indicating the market's profitability.
When looking at the global landscape, United States is expected to dominate the Digital Health market, generating the highest revenue of US$47.12bn in 2024.
This emphasizes United States's growing influence in the digital health sector.
Among the various markets within the Digital Health market, Digital Treatment & Care is projected to be the largest, with a total revenue value of US$48.40bn in 2024.
This market market encompasses various digital solutions aimed at improving individuals' fitness and overall well-being.
Overall, the Digital Health market in G7 countries is poised for substantial growth, driven by advancements in technology and increasing awareness of the importance of digital health solutions.
In the G7 country of Germany, the current trend in the Digital Health market is the adoption of telemedicine services by healthcare providers to improve access and convenience for patients.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in G7 countries is experiencing significant growth and development across various segments such as digital fitness and well-being, online doctor consultation, and digital treatment and care.

Customer preferences: Customers in G7 countries are increasingly seeking convenient and accessible healthcare solutions, which has led to a rise in demand for digital health services. The convenience of accessing fitness programs, consulting with doctors online, and receiving treatment and care digitally appeals to busy individuals looking to prioritize their health in a time-efficient manner.

Trends in the market: In the United States, the digital fitness and well-being sector is booming, with a growing number of people opting for virtual workout classes and wellness apps to stay healthy. Online doctor consultation services are gaining popularity in countries like Germany and France, where patients value the ability to seek medical advice remotely. In Japan, the digital treatment and care market is seeing advancements in telemedicine and remote monitoring technologies to cater to an aging population in need of specialized healthcare.

Local special circumstances: In the United Kingdom, the National Health Service (NHS) plays a significant role in shaping the digital health market, with initiatives to integrate technology into healthcare services. This has created a conducive environment for the adoption of digital solutions among both providers and patients. In Canada, the vast geographical landscape and remote communities have driven the demand for online doctor consultation services, making it easier for individuals in rural areas to access healthcare.

Underlying macroeconomic factors: The robust technological infrastructure and high internet penetration rates in G7 countries have laid a strong foundation for the growth of the digital health market. Additionally, favorable government regulations and policies supporting telehealth and digital healthcare initiatives have further accelerated the adoption of these services. The increasing healthcare expenditures and focus on preventive care in G7 nations have also contributed to the expansion of the digital health market as a cost-effective and efficient alternative to traditional healthcare delivery methods.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.