eServices

Revenue in the eServices market is projected to reach US$229.40bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.67%, resulting in a projected market volume of US$308.30bn by 2028.
The Online Education market is expected to show a revenue growth of 13.5% in 2025.0.
The Online Education market has a projected market volume of US$112.00bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$823.20 in 2024.
In the Event Tickets market, the number of users is expected to amount to 209.8m users by 2028.
User penetration in the 0.0 market will be at 0.0 in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in G7 countries has been experiencing significant growth in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in G7 countries are increasingly seeking convenience and efficiency in their daily lives. They are looking for ways to save time and effort, and eServices provide them with the perfect solution. Whether it is online shopping, digital banking, or accessing government services online, customers are embracing the convenience and ease of using eServices.

Trends in the market: One of the key trends in the eServices market in G7 countries is the rapid adoption of mobile devices. With the increasing penetration of smartphones and tablets, customers are now able to access eServices on the go. This has led to a surge in mobile app development and the emergence of mobile-first eServices platforms. Another trend in the market is the rise of digital payments. Customers are moving away from traditional cash and card payments and are increasingly using digital wallets and mobile payment apps. This trend is driven by the convenience and security offered by digital payment solutions, as well as the increasing acceptance of digital payments by merchants.

Local special circumstances: Each G7 country has its own unique set of circumstances that contribute to the development of the eServices market. For example, in the United States, the large geographic size of the country and the dispersed population make eServices a practical solution for accessing goods and services. In Japan, the aging population and the high cost of labor have led to the adoption of eServices in sectors such as healthcare and eldercare.

Underlying macroeconomic factors: The eServices market in G7 countries is also influenced by underlying macroeconomic factors. For example, the high level of internet penetration and technological infrastructure in these countries provides a solid foundation for the growth of eServices. Additionally, favorable government policies and regulations that promote digital innovation and entrepreneurship contribute to the development of the eServices market. In conclusion, the eServices market in G7 countries is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As customers seek convenience and efficiency in their daily lives, eServices provide them with the perfect solution. With the rapid adoption of mobile devices and the rise of digital payments, the eServices market is poised for further growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.