App - Eastern Asia
Eastern Asia- The App market in Eastern Asia is expected to experience significant growth in the coming years.
- According to projections, the total revenue in this market is estimated to reach US$204.30bn by 2022.
- This substantial figure indicates the potential of the App market in Eastern Asia.
- Furthermore, the market is expected to maintain a steady annual growth rate of 7.90% from 2022 to 2027, resulting in a projected market volume of US$315.30bn by 2027.
- This demonstrates the continuous expansion and development of the App market in the region.
- When examining specific revenue streams within the App market, in-app purchases (IAP) are projected to contribute significantly.
- In 2022, in-app purchase revenue is anticipated to reach US$88.08bn.
- This showcases the popularity and utilization of in-app purchases by users in Eastern Asia.
- Additionally, paid app revenue is projected to reach US$2.98bn in 2022.
- This indicates that users in Eastern Asia are willing to invest in paid applications, contributing to the overall revenue generated in the App market.
- Advertising is another substantial revenue stream within the App market.
- It is expected to generate US$113.30bn in 2022.
- This highlights the importance of advertising within the App market in Eastern Asia and the potential for further growth in this sector.
- In terms of user engagement, the number of downloads in the App market is projected to reach 114.50bn downloads in 2022.
- This signifies the high demand for applications and the extensive use of mobile devices in Eastern Asia.
- Furthermore, the average revenue per download is currently estimated to be US$1.78.
- This metric provides insights into the profitability of each download and emphasizes the economic significance of the App market in Eastern Asia.
- When comparing the App market globally, it becomes apparent that China generates the most revenue.
- In 2022, China is projected to generate US$162.90bn in revenue, demonstrating its dominant position in the Eastern Asian App market.
- Overall, the App market in Eastern Asia is poised for substantial growth in the coming years.
- The projected revenue figures, along with the increasing popularity of in-app purchases, paid apps, and advertising, highlight the immense potential and opportunities within this market segment.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
