App - Eastern Asia

Eastern Asia

The App market in Eastern Asia is expected to experience significant growth in the coming years.
According to projections, the total revenue in this market is estimated to reach US$204.30bn by 2022.
This substantial figure indicates the potential of the App market in Eastern Asia.
Furthermore, the market is expected to maintain a steady annual growth rate of 7.90% from 2022 to 2027, resulting in a projected market volume of US$315.30bn by 2027.
This demonstrates the continuous expansion and development of the App market in the region.
When examining specific revenue streams within the App market, in-app purchases (IAP) are projected to contribute significantly.
In 2022, in-app purchase revenue is anticipated to reach US$88.08bn.
This showcases the popularity and utilization of in-app purchases by users in Eastern Asia.
Additionally, paid app revenue is projected to reach US$2.98bn in 2022.
This indicates that users in Eastern Asia are willing to invest in paid applications, contributing to the overall revenue generated in the App market.
Advertising is another substantial revenue stream within the App market.
It is expected to generate US$113.30bn in 2022.
This highlights the importance of advertising within the App market in Eastern Asia and the potential for further growth in this sector.
In terms of user engagement, the number of downloads in the App market is projected to reach 114.50bn downloads in 2022.
This signifies the high demand for applications and the extensive use of mobile devices in Eastern Asia.
Furthermore, the average revenue per download is currently estimated to be US$1.79.
This metric provides insights into the profitability of each download and emphasizes the economic significance of the App market in Eastern Asia.
When comparing the App market globally, it becomes apparent that in China generates the most revenue.
In 2022, in China is projected to generate US$162.90bn in revenue, demonstrating its dominant position in the Eastern Asian App market.
Overall, the App market in Eastern Asia is poised for substantial growth in the coming years.
The projected revenue figures, along with the increasing popularity of in-app purchases, paid apps, and advertising, highlight the immense potential and opportunities within this market segment.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.