Puzzle Games - Eastern Asia
Eastern Asia- In 2022, the Puzzle Games market in Eastern Asia is projected to generate a total revenue of US$5.98bn.
- This indicates a significant growth potential in the market segment.
- Moreover, it is expected that the market will continue to expand at a compound annual growth rate (CAGR) of 7.03% from 2022 to 2027.
- This steady growth is projected to result in a market volume of US$9.05bn by 2027.
- Within the Puzzle Games market, revenue from in-app purchases (IAP) is expected to reach US$3.28bn in 2022.
- This signifies the popularity of this revenue model among users.
- Additionally, revenue from paid app downloads is projected to reach US$11.36m in 2022, indicating a smaller but still significant revenue stream.
- Advertising revenue is also expected to play a substantial role in the Puzzle Games market, with a projected revenue of US$2.69bn in 2022.
- This highlights the effectiveness of advertisements in monetizing the market.
- Furthermore, the number of downloads in the Puzzle Games market is projected to reach 5.46bn downloads in 2022.
- This demonstrates the high demand for these games among users.
- The average revenue per download is currently estimated to be US$1.10, indicating the potential profitability of the market.
- In a global comparison, it is interesting to note that United States generates the highest revenue in the Puzzle Games market, with a projected revenue of US$5.52bn in 2022.
- This showcases the dominance of the US market in this segment.
- in Eastern Asia, however, presents a significant opportunity for growth and investment in the Puzzle Games market.
- Key regions:
- Germany,
- China,
- United States,
- Europe,
- Asia
Definition:
Puzzle game apps require users to solve puzzles by moving and connecting different pieces or to navigate complex situations such as mazes. In the 1980s, the game Tetris revolutionized the genre and its app versions remain popular today. Meanwhile, Monument Valley has achieved acclaim as a puzzle/maze game with surreal graphics and settings.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
