Health & Fitness - Eastern Asia
Eastern Asia- In 2022, the Health & Fitness market in Eastern Asia is expected to generate a total revenue of US$1.69bn.
- This revenue is projected to grow at an annual rate of 8.13% (CAGR 2022-2027), resulting in a market volume of US$2.43bn by 2027.
- Specifically, in the Health & Fitness market, revenue from in-app purchases (IAP) is projected to reach US$1.36bn in 2022.
- Meanwhile, revenue from paid apps is expected to reach US$39.42m in the same year.
- Additionally, advertising revenue in the Health & Fitness market is projected to reach US$298.80m in 2022.
- Furthermore, the number of downloads in the Health & Fitness market is estimated to reach 1.20bn downloads in 2022.
- This translates to an average revenue per download of US$1.41.
- When looking at global comparisons, it is worth noting that China leads the pack in terms of revenue generated in the Health & Fitness market, with a projected revenue of US$1.61bn in 2022.
- Key regions:
- Europe,
- Germany,
- South Korea,
- Japan,
- Asia
Definition:
The Health & Fitness market contains apps for tracking health, working out, managing stress, and providing various home remedies. The scheduled and interactive nature of many of these apps encourages users to pursue and maintain healthy lifestyles. Workout apps such as Home Workout encourage regular exercise routines with increasing progressions of difficulty. Another app, MyFitnessPal, tracks diet and calorie consumption in order to achieve specific weight goals.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
