Racing Games - Eastern Asia
Eastern Asia- The Racing Games market in Eastern Asia is forecasted to generate a total revenue of US$1.01bn in 2022.
- It is expected to experience a steady annual growth rate (CAGR 2022-2027) of 9.55%, resulting in a projected market volume of US$1.83bn by 2027.
- Within the Racing Games market, in-app purchase (IAP) revenue is projected to reach US$554.60m in 2022, indicating a strong consumer engagement with in-game purchases.
- Additionally, paid app revenue is projected to reach US$3.60m in 2022, showcasing a willingness among consumers to invest in premium gaming experiences.
- Advertising revenue in the Racing Games market is also expected to contribute significantly, with a projected revenue of US$456.80m in 2022.
- This highlights the importance of advertisements as a revenue stream within the gaming industry.
- Furthermore, the number of downloads in the Racing Games market is projected to reach a substantial figure of 4.79bn downloads in 2022, indicating a high level of interest and engagement with racing games among consumers.
- Currently, the average revenue per download is expected to be US$0.21, showcasing the potential profitability of the market segment.
- In terms of global comparison, it is noteworthy that China generates the highest revenue within the Racing Games market, with a projected revenue of US$726.10m in 2022.
- This highlights China's significant presence and influence within the gaming industry.
- Key regions:
- Asia,
- Europe,
- United States,
- South Korea,
- Japan
Definition:
Racing game apps require players to drive their vehicles, usually against other drivers, along racetracks. One successful example is Mario Kart, which has taken the cast and characters from the original Super Mario platform game and incorporated them into a competitive racing game with weapons and power-ups. Another popular racing franchise with an extensive history on the PC and consoles, Need for Speed, now has several apps.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
