Books & Reference - Eastern Asia

Eastern Asia

The Eastern Asian country, in China, is projected to generate the highest revenue in the Books & Reference market, reaching a staggering US$3,063.00m in 2022.
This is based on the forecasted total revenue of the market, which is estimated to reach US$4.66bn in the same year.
Furthermore, the market is expected to exhibit a steady annual growth rate of 10.21% from 2022 to 2027, resulting in a projected market volume of US$7.55bn by 2027.
In terms of revenue streams, the in-app purchase (IAP) revenue in the Books & Reference market is projected to reach US$2.92bn in 2022.
Additionally, the paid app revenue is expected to reach US$0.16bn in the same year.
Advertising revenue, on the other hand, is projected to reach US$1.58bn in 2022.
The market is also anticipated to witness a significant number of downloads, with an estimated figure of 1.30bn downloads in 2022.
Currently, the average revenue per download is expected to amount to US$3.58.
These figures highlight the immense potential and growth prospects of the Books & Reference market in Eastern Asia, particularly in China.
As the country continues to lead the way in terms of revenue generation, it solidifies its position as a key player in this market segment.

Key regions: Germany, United States, China, India, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.