Books & Reference - Eastern Asia
Eastern Asia- The Eastern Asian country, China, is projected to generate the highest revenue in the Books & Reference market, reaching a staggering US$3.06bn in 2022.
- This is based on the forecasted total revenue of the market, which is estimated to reach US$4.66bn in the same year.
- Furthermore, the market is expected to exhibit a steady annual growth rate of 10.22% from 2022 to 2027, resulting in a projected market volume of US$7.55bn by 2027.
- In terms of revenue streams, the in-app purchase (IAP) revenue in the Books & Reference market is projected to reach US$2.92bn in 2022.
- Additionally, the paid app revenue is expected to reach US$159.60m in the same year.
- Advertising revenue, on the other hand, is projected to reach US$1.58bn in 2022.
- The market is also anticipated to witness a significant number of downloads, with an estimated figure of 1.30bn downloads in 2022.
- Currently, the average revenue per download is expected to amount to US$3.58.
- These figures highlight the immense potential and growth prospects of the Books & Reference market in Eastern Asia, particularly China.
- As the country continues to lead the way in terms of revenue generation, it solidifies its position as a key player in this market segment.
- Key regions:
- Germany,
- United States,
- China,
- India,
- South Korea
Definition:
The Books & Reference market contains apps that allow users to access books and reference works on their mobile phones. Most of these books and references are also available as printed works but are more affordable and convenient to access as digital publications. An example within this market is the Amazon Kindle app, which makes it possible to read Kindle eBooks on mobile devices. Another example is the Audible app, which lets users connect to their Audible accounts and listen to audiobooks while on the go.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
