Navigation - Eastern Asia
Eastern Asia- The Navigation market in Eastern Asia is poised for impressive growth, with total revenue projected to reach US$537.00m in 2022.
- This market segment is expected to show a robust annual growth rate of 9.68% from 2022 to 2027, resulting in a projected market volume of US$879.40m by 2027.
- In Eastern Asia, the Navigation market is supported by various revenue streams.
- In-app purchase (IAP) revenue is projected to reach US$225.40m in 2022, while paid app revenue is expected to reach US$55.07m in the same year.
- Additionally, advertising revenue is projected to reach US$256.50m in 2022.
- The demand for navigation apps is evident in the projected number of downloads, which is set to reach 267.70m downloads in 2022.
- Currently, the average revenue per download is expected to amount to US$2.01, showcasing the market's potential for monetization.
- When examining the global landscape, China emerges as the leading revenue generator in the Navigation market.
- In 2022, China is projected to generate US$439.80m in revenue, surpassing other countries in Eastern Asia.
- As the Navigation market in Eastern Asia continues to thrive, these projections highlight the significant growth opportunities and potential for further advancements in this dynamic industry.
- Key regions:
- Germany,
- Europe,
- Japan,
- Asia,
- South Korea
Definition:
The Navigation market covers apps that give real-time travel directions or enable the hiring of transportation services. Many of these apps have the functionality of Global Positioning Systems (GPS). The most popular GPS app is undoubtedly Google Maps, which has the best coverage and most up-to-date route recommendations. Uber and Lyft are well-known ride-hailing apps that allow users to contract drivers in their immediate vicinity to reach a physical location.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
