Word Games - Eastern Asia
Eastern Asia- The Eastern Asian market for Word Games market is anticipated to witness a significant growth in revenue, with projections indicating that it will reach US$115.20m in 2022.
- Furthermore, the market is expected to exhibit a compound annual growth rate (CAGR) of 6.75% between 2022 and 2027, resulting in a projected market volume of US$183.90m by 2027.
- Specifically, in-app purchase (IAP) revenue in the Word Games market is projected to reach US$101.60m in 2022, while paid app revenue is anticipated to reach US$1.37m within the same year.
- Additionally, advertising revenue in this market segment is projected to amount to US$12.28m in 2022.
- As for downloads, the number of Word Games market downloads in Eastern Asia is projected to reach 355.20m downloads in 2022.
- Currently, the average revenue per download is expected to be US$0.32.
- In a global context, it is noteworthy that United States generates the highest revenue in this market segment, with projections indicating that it will reach US$1.74bn in 2022.
- Key regions:
- South Korea,
- India,
- Asia,
- Japan,
- Germany
Definition:
Word game apps involve the creation, identification, or recognition of words and test a player's vocabulary. Traditional pen-and-paper word search and crossword puzzles have many app versions, as does the classic game Scrabble, in which players compete and earn points by assembling words on a board.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
