App - Central & Western Europe
Central & Western Europe- In 2022, the projected total revenue in the App market for Central & Western Europe is estimated to reach US$33.92bn.
- This market segment is expected to experience a steady annual growth rate (CAGR 2022-2027) of 9.04%, resulting in a projected market volume of US$55.84bn by 2027.
- Within the App market, the revenue generated from in-app purchases (IAP) is projected to reach US$9.26bn in 2022.
- Similarly, the revenue from paid app downloads is expected to reach US$479.20m in the same year.
- Additionally, advertising revenue in the App market is projected to reach US$24.18bn in 2022.
- Moreover, the number of app downloads in Central & Western Europe is projected to reach 10.41bn downloads in 2022.
- Currently, the average revenue per download stands at US$3.26.
- In a global comparison, it is worth noting that China generates the highest revenue in the App market, amounting to US$162.90bn in 2022.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
