Action Games - Central & Western Europe
Central & Western Europe- The Action Games market in Central & Western Europe is expected to witness significant growth in the coming years.
- According to projections, the total revenue in this market is anticipated to reach US$845.10m by 2022.
- Furthermore, it is estimated that the market will experience a steady annual growth rate of 7.38% (CAGR 2022-2027), resulting in a projected market volume of US$1.28bn by 2027.
- When examining the revenue breakdown within the Action Games market, it is projected that in-app purchases (IAP) will contribute the most, reaching US$491.60m in 2022.
- Additionally, paid app revenue is expected to reach US$19.29m, while advertising revenue is projected to reach US$334.20m in the same year.
- In terms of downloads, the Action Games market is anticipated to witness a substantial increase, with the number of downloads reaching 814.80m downloads in 2022.
- Moreover, the average revenue per download is expected to amount to US$1.04.
- When comparing the global market, it is worth noting that China generates the highest revenue in the Action Games market, with an estimated revenue of US$7.32bn in 2022.
- This showcases the significant impact and potential of the Chinese market within the Action Games market industry.
- Key regions:
- Asia,
- Japan,
- India,
- South Korea,
- United States
Definition:
Action game apps provide thrilling, fast-paced challenges and often require a high degree of hand-eye coordination. This category includes platformers such as Super Mario, in which characters walk, run, and jump within a 2D world to complete a level; fighting games such as Street Fighter, in which two characters participate in a martial arts tournament; and shooting games such as PUBG and Call of Duty, in which players engage in cooperative and competitive online gameplay with one another.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
