Action Games - Central & Western Europe

Central & Western Europe

The Action Games market in Central & Western Europe is expected to witness significant growth in the coming years.
According to projections, the total revenue in this market is anticipated to reach US$0.85bn by 2022.
Furthermore, it is estimated that the market will experience a steady annual growth rate of 7.51% (CAGR 2022-2027), resulting in a projected market volume of US$1.28bn by 2027.
When examining the revenue breakdown within the Action Games market, it is projected that in-app purchases (IAP) will contribute the most, reaching US$491.60m in 2022.
Additionally, paid app revenue is expected to reach US$19.29m, while advertising revenue is projected to reach US$334.20m in the same year.
In terms of downloads, the Action Games market is anticipated to witness a substantial increase, with the number of downloads reaching 0.81bn downloads in 2022.
Moreover, the average revenue per download is expected to amount to US$1.04.
When comparing the global market, it is worth noting that in China generates the highest revenue in the Action Games market, with an estimated revenue of US$7,316.00m in 2022.
This showcases the significant impact and potential of the Chinese market within the Action Games market industry.

Key regions: Asia, Japan, India, South Korea, United States

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.