eServices

Revenue in the eServices market is projected to reach US$60.76bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.69%, resulting in a projected market volume of US$72.98bn by 2028.
The Online Education market is expected to show a revenue growth of 10.2% in 2025.0.
The Online Gambling market has a projected market volume of US$31.28bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$746.30 in 2024.
In the Event Tickets market, the number of users is expected to amount to 76.3m users by 2028.
User penetration in the Event Tickets market will be at 22.4% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Central & Western Europe has been experiencing significant growth in recent years. This can be attributed to several key factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Central & Western Europe have shifted towards convenience and efficiency, driving the demand for eServices. Customers are increasingly seeking digital solutions that allow them to access services and make transactions online, saving time and effort. This preference for convenience has been further fueled by the widespread adoption of smartphones and other mobile devices, which enable customers to access eServices anytime and anywhere. Trends in the eServices market in Central & Western Europe have also contributed to its development. One notable trend is the rise of online shopping and e-commerce. With the convenience of online shopping, customers are increasingly turning to e-commerce platforms to purchase goods and services. This trend has been further accelerated by the COVID-19 pandemic, as more people have turned to online shopping due to lockdowns and social distancing measures. Another trend in the eServices market is the increasing popularity of digital payment solutions. Customers are now more comfortable using digital payment methods such as mobile wallets, contactless payments, and online banking. This trend has been driven by the convenience and security offered by digital payment solutions, as well as the increasing acceptance of these methods by merchants and service providers. Local special circumstances in Central & Western Europe have also played a role in the development of the eServices market. For example, the region has a high level of internet penetration and digital literacy, which has facilitated the adoption of eServices. Additionally, Central & Western Europe has a strong infrastructure for eServices, with reliable internet connectivity and a well-developed digital ecosystem. Underlying macroeconomic factors have also contributed to the growth of the eServices market in Central & Western Europe. The region has a strong and stable economy, which has provided a favorable environment for businesses to invest in eServices. Additionally, government initiatives and policies promoting digitalization have further supported the development of the eServices market. In conclusion, the eServices market in Central & Western Europe is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As customers increasingly seek convenience and efficiency, the demand for eServices continues to rise. This trend is further supported by the rise of online shopping, the popularity of digital payment solutions, and the region's strong infrastructure for eServices. With a favorable economic environment and government support, the eServices market in Central & Western Europe is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.