Music Games - Central & Western Europe
Central & Western Europe- The Music Games market in Central & Western Europe is expected to generate a total revenue of US$56.66m by 2022.
- This projection indicates a steady annual growth rate (CAGR 2022-2027) of 8.68%, resulting in a market volume of US$88.64m by 2027.
- In terms of revenue breakdown, in-app purchase (IAP) revenue is projected to reach US$7.97m in 2022, while paid app revenue is estimated to be US$2.90m in the same year.
- Additionally, advertising revenue in the Music Games market is expected to reach US$45.79m in 2022.
- Considering the number of downloads, it is projected that there will be approximately 101.30m downloads downloads in the Music Games market in Central & Western Europe by 2022.
- Currently, the average revenue per download is expected to be US$0.56.
- When compared globally, it is noteworthy that China leads in terms of revenue generation, with an estimated total revenue of US$1.36bn in 2022.
- Key regions:
- South Korea,
- United States,
- Europe,
- India,
- China
Definition:
Music game apps are games with a musical theme that do not necessarily require users to play or create music. For example, the popular Magic Tiles app involves rapidly pressing a series of cascading tiles that fall in sync with a popular song. The app Incredibox allows one to create different kinds of music by dragging and dropping icons on a group of avatars.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
