Digital Health - Central & Western Europe

The Digital Health market in Central & Western Europe is expected to reach a revenue of US$22.26bn in 2024.
With an annual growth rate (CAGR 2024-2029) of 9.01%, the market is projected to reach a volume of US$34.27bn by 2029.
The average revenue per user (ARPU) is anticipated to be US$127.30.
In comparison to other countries, United States is expected to generate the highest revenue of US$47.12bn in 2024.
Among the various markets, Digital Treatment & Care will be the largest, with a total revenue value of US$12.71bn in 2024.
Germany is leading the way in Central & Western Europe with its innovative digital health solutions and strong regulatory framework.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Central & Western Europe is experiencing significant growth and development, driven by various factors shaping the healthcare industry in the region.

Customer preferences: Consumers in Central & Western Europe are increasingly seeking convenient and efficient healthcare solutions, leading to a growing demand for digital health services. The preference for remote access to healthcare professionals, personalized fitness and well-being programs, and digital treatment options is driving the adoption of digital health technologies in the region.

Trends in the market: In countries like Germany and France, online doctor consultation platforms are gaining popularity as they offer quick medical advice and reduce the need for in-person visits to healthcare facilities. Additionally, digital fitness and well-being apps are seeing a surge in users across the region, with features like virtual workout classes, activity tracking, and personalized diet plans attracting health-conscious consumers.

Local special circumstances: Central & Western Europe boasts advanced healthcare infrastructure and high internet penetration rates, creating a conducive environment for the growth of the digital health market. Moreover, the region's aging population and the increasing prevalence of chronic diseases are driving the need for innovative healthcare solutions, further propelling the adoption of digital health technologies.

Underlying macroeconomic factors: The growing focus on healthcare digitization and the rise of telemedicine are being supported by favorable government regulations and investments in healthcare technology across Central & Western Europe. Economic stability, increasing healthcare expenditures, and a tech-savvy population are also contributing to the expansion of the digital health market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.