Sport Games - Central & Western Europe

Central & Western Europe

The Sport Games market in Central & Western Europe is on track to reach a total revenue of US$0.76bn in 2022.
This projection indicates a promising future for the market.
It is expected to experience a steady annual growth rate of 12.27% from 2022 to 2027, resulting in a projected market volume of US$1.50bn by 2027.
Within the Sport Games market, in-app purchase (IAP) revenue is anticipated to reach US$151.00m in 2022.
This highlights the significant role of in-app purchases in generating revenue within the market.
Additionally, paid app revenue is expected to contribute US$5.22m to the market's revenue in 2022.
Furthermore, advertising revenue is projected to reach US$600.20m in the same year, indicating the importance of advertising as a revenue stream.
The growth of the Sport Games market is not only reflected in revenue but also in the number of downloads.
In 2022, the number of downloads is projected to reach 302.20m downloads.
This demonstrates the popularity and widespread adoption of sport games among consumers in Central & Western Europe.
When considering the average revenue per download, it is estimated to be US$2.50.
This figure showcases the value generated per individual download within the Sport Games market.
In a global comparison, in the United States leads in terms of revenue generation, with a projected revenue of US$2,904.00m in 2022.
This highlights the dominance of the US market in the Sport Games market.
Overall, the Sport Games market in Central & Western Europe shows promising growth potential, with significant revenue projections and a strong presence in the global market.

Key regions: Asia, Japan, India, United States, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.