Ready-to-Drink (RTD) Coffee & Tea - Zimbabwe

The Ready-to-Drink (RTD) Coffee & Tea market in Zimbabwe has seen significant development in recent years.

Customer preferences: Zimbabwean consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the rise in popularity of RTD Coffee & Tea. The fast-paced lifestyles of urban consumers, coupled with the increasing number of working professionals, have led to a greater demand for ready-to-drink beverages that can be easily consumed without the need for preparation. Additionally, the younger generation, in particular, has embraced the convenience and novelty of RTD Coffee & Tea as a trendy and fashionable beverage option.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Zimbabwe is the introduction of innovative flavors and packaging. Manufacturers are constantly experimenting with new flavors and combinations to cater to the diverse tastes of consumers. This has led to a wide variety of options available in the market, ranging from traditional coffee and tea flavors to more exotic and unique blends. In terms of packaging, companies are increasingly using eye-catching designs and materials to attract consumers and differentiate their products from competitors. Another trend in the market is the growing emphasis on health and wellness. Zimbabwean consumers are becoming more health-conscious and are actively seeking out beverages that offer nutritional benefits. As a result, there has been a rise in the demand for RTD Coffee & Tea products that are low in sugar, contain natural ingredients, and offer functional benefits such as antioxidants or energy-boosting properties. Manufacturers have responded to this trend by introducing healthier variants of RTD Coffee & Tea, including options made with organic ingredients or fortified with vitamins and minerals.

Local special circumstances: Zimbabwe has a strong coffee and tea culture, with a significant portion of the population enjoying these beverages on a daily basis. This cultural affinity towards coffee and tea has played a role in driving the demand for RTD Coffee & Tea in the country. Additionally, the availability of locally grown coffee and tea has made it easier for manufacturers to source high-quality ingredients and create products that resonate with local tastes.

Underlying macroeconomic factors: The economic development and increasing disposable income in Zimbabwe have also contributed to the growth of the RTD Coffee & Tea market. As more consumers have the financial means to indulge in premium and convenience products, the demand for RTD Coffee & Tea has increased. Furthermore, the expansion of modern retail channels, such as supermarkets and convenience stores, has made RTD Coffee & Tea more accessible to a larger consumer base. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Zimbabwe has experienced significant growth due to changing customer preferences, including a preference for convenience and on-the-go products. The introduction of innovative flavors and packaging, as well as a focus on health and wellness, have further fueled this growth. The strong coffee and tea culture in Zimbabwe, along with the country's economic development and increasing disposable income, have also played a role in the expansion of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.