Juices - Zimbabwe

The Juices market in Zimbabwe is experiencing significant growth and development.

Customer preferences: In recent years, there has been a noticeable shift in customer preferences towards healthier beverage options, including juices. Consumers are becoming more health-conscious and are seeking out products that are natural, nutritious, and free from artificial additives. As a result, there is a growing demand for juices that are made from fresh fruits and vegetables, without the addition of preservatives or sweeteners.

Trends in the market: One of the key trends in the Juices market in Zimbabwe is the increasing popularity of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract the juice from fruits and vegetables, which helps to retain more nutrients and enzymes compared to traditional juicing methods. This trend is driven by consumers' desire for healthier options and their willingness to pay a premium for high-quality, nutrient-rich juices. Another trend in the market is the rising demand for organic juices. Organic juices are made from fruits and vegetables that have been grown without the use of synthetic pesticides or fertilizers. This trend is driven by consumers' growing concerns about the potential health risks associated with pesticide residues in conventional fruits and vegetables.

Local special circumstances: Zimbabwe has a rich agricultural sector and is known for its abundant supply of fresh fruits and vegetables. This provides a favorable environment for the production of juices made from locally sourced ingredients. Consumers in Zimbabwe are increasingly seeking out locally produced juices, as they are seen as being fresher and more environmentally sustainable compared to imported alternatives.

Underlying macroeconomic factors: The growth of the Juices market in Zimbabwe is also influenced by underlying macroeconomic factors. The country has experienced periods of economic instability in the past, which have had an impact on consumer spending patterns. However, in recent years, there has been a gradual improvement in the country's economic conditions, leading to increased disposable incomes and higher consumer purchasing power. This has contributed to the growth of the Juices market, as consumers are now more willing to spend on premium and healthier beverage options. In conclusion, the Juices market in Zimbabwe is witnessing significant growth and development, driven by changing customer preferences towards healthier options, such as cold-pressed and organic juices. The country's favorable agricultural conditions and improving economic conditions are also contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.