Bottled Water - Zimbabwe

The Bottled Water market in Zimbabwe has experienced significant growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: In Zimbabwe, there has been a shift in consumer preferences towards healthier lifestyles and a growing awareness of the importance of drinking clean and safe water. Bottled water provides a convenient and reliable source of drinking water, especially in areas where access to clean water is limited. Consumers are increasingly choosing bottled water over tap water due to concerns about water quality and safety. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumption.

Trends in the market: One of the major trends in the Bottled Water market in Zimbabwe is the rise of premium and functional bottled water products. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced hydration, mineral content, and alkaline properties. This trend is driven by the perception that premium and functional bottled water is healthier and provides added value compared to regular tap water. Another trend in the market is the increasing popularity of flavored and infused bottled water. Flavored bottled water offers a refreshing and flavorful alternative to plain water, appealing to consumers who want a more enjoyable drinking experience. Infused bottled water, on the other hand, incorporates natural flavors and ingredients such as fruits, herbs, and spices, providing a unique and flavorful taste profile.

Local special circumstances: Zimbabwe has faced challenges in its water infrastructure, resulting in limited access to clean and safe drinking water for many people. This has created a demand for alternative sources of drinking water, with bottled water being a convenient and reliable solution. Additionally, the country's hot and dry climate further drives the demand for bottled water, as consumers seek hydration and refreshment.

Underlying macroeconomic factors: The Bottled Water market in Zimbabwe is also influenced by macroeconomic factors such as population growth, urbanization, and income levels. As the population grows and more people move to urban areas, the demand for bottled water increases. Urban dwellers often have higher disposable incomes and are more likely to purchase bottled water as a daily beverage choice. Economic growth and rising income levels also contribute to the affordability of bottled water for a larger segment of the population.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.