Ready-to-Drink (RTD) Coffee - Zimbabwe

The Ready-to-Drink (RTD) Coffee market in Zimbabwe has been experiencing significant growth in recent years.

Customer preferences: Zimbabwean consumers are increasingly embracing the convenience and taste of ready-to-drink coffee products. The busy lifestyles of urban dwellers and the growing popularity of coffee culture have contributed to the rising demand for RTD coffee in the country. Consumers appreciate the convenience of being able to enjoy a refreshing and energizing coffee drink on the go, without the need for brewing or preparation.

Trends in the market: One of the key trends in the RTD coffee market in Zimbabwe is the growing popularity of flavored and specialty coffee drinks. Consumers are seeking unique and indulgent flavors, such as mocha, caramel, and vanilla, which add a touch of sweetness and enhance the overall taste experience. Additionally, there is a rising demand for healthier options, such as low-sugar or sugar-free RTD coffee drinks, as health-conscious consumers are becoming more mindful of their sugar intake.

Local special circumstances: Zimbabwe has a strong coffee culture, with coffee shops and cafes becoming increasingly popular gathering places for young professionals, students, and social groups. This cultural shift has contributed to the growth of the RTD coffee market, as consumers seek to replicate the café experience in the comfort of their own homes or while on the move. The availability of a wide range of RTD coffee products in supermarkets, convenience stores, and online platforms has made it easier for consumers to access their favorite coffee drinks whenever they desire.

Underlying macroeconomic factors: The improving economic conditions in Zimbabwe have played a significant role in the growth of the RTD coffee market. As disposable incomes rise and consumer spending power increases, individuals are more inclined to indulge in premium and convenient products like RTD coffee. Additionally, the expanding middle class in the country has led to a shift in consumer preferences, with a greater emphasis on lifestyle and convenience products. In conclusion, the Ready-to-Drink (RTD) Coffee market in Zimbabwe is experiencing a surge in demand due to changing customer preferences, including the desire for convenience, unique flavors, and healthier options. The local coffee culture and improving macroeconomic conditions have also contributed to the growth of the market. As the market continues to evolve, it is likely that we will see further innovation in RTD coffee offerings to cater to the diverse preferences of Zimbabwean consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.