Soft Drinks - Romania

Romania, a country located in Eastern Europe, has seen significant developments in its Soft Drinks market in recent years. Customer preferences, market trends, local special circumstances, and underlying macroeconomic factors have all played a role in shaping the growth and evolution of this industry. Customer preferences in Romania have shifted towards healthier and more natural options in the Soft Drinks market. Consumers are increasingly seeking beverages that are low in sugar, free from artificial additives, and made with natural ingredients. This trend can be attributed to a growing awareness of the importance of a healthy lifestyle, as well as an increased focus on personal well-being. As a result, there has been a rise in demand for products such as fruit juices, herbal teas, and natural mineral water. Trends in the Soft Drinks market in Romania reflect global and regional developments. One notable trend is the increasing popularity of functional beverages. These are beverages that offer additional health benefits beyond basic hydration. Functional beverages often contain ingredients such as vitamins, minerals, antioxidants, and probiotics. This trend can be attributed to the growing interest in preventative healthcare and the desire for products that can support overall well-being. In addition, there has been a rise in the demand for premium and artisanal soft drinks, as consumers seek unique and high-quality products. Local special circumstances have also influenced the Soft Drinks market in Romania. The country has a rich tradition of fruit cultivation, particularly in regions such as Transylvania and Moldova. This has led to the availability of a wide variety of fruits, which are used in the production of fruit juices and other soft drinks. Furthermore, Romania has a strong cultural affinity for herbal teas, which are often consumed for their perceived health benefits. These local preferences have contributed to the growth of the Soft Drinks market in the country. Underlying macroeconomic factors have also played a role in shaping the Soft Drinks market in Romania. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to allocate a larger portion of their budget towards beverages, including soft drinks. In addition, Romania's membership in the European Union has facilitated trade and investment in the country, allowing for the importation of a wider range of soft drink products. In conclusion, the Soft Drinks market in Romania has experienced significant developments driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier options, the popularity of functional beverages, the availability of local fruits and herbal teas, and the country's economic growth and EU membership have all contributed to the growth and evolution of this market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.