Bottled Water - Romania

The Bottled Water market in Romania has been experiencing significant growth in recent years. Customer preferences for bottled water have shifted due to several factors, leading to increased demand for this product. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the market's development.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in Romania is the increasing health consciousness among consumers. With a rising focus on maintaining a healthy lifestyle, more individuals are opting for bottled water as a healthier alternative to sugary beverages. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumers.

Trends in the market: A significant trend in the Bottled Water market in Romania is the increasing demand for premium and functional waters. Consumers are willing to pay a higher price for bottled water that offers additional benefits such as enhanced flavors, added vitamins, or minerals. This trend reflects a growing interest in products that provide both hydration and specific health benefits. Another trend in the market is the rising popularity of eco-friendly packaging. Consumers in Romania are becoming more environmentally conscious and are actively seeking products with sustainable packaging options. This has led to an increase in the demand for bottled water packaged in recyclable materials or with reduced plastic usage.

Local special circumstances: Romania has a rich natural resource base, including an abundance of natural springs and mineral water sources. This has contributed to the country's strong tradition of consuming bottled water. The availability of high-quality natural water sources has created a favorable environment for the Bottled Water market to thrive. Furthermore, the tourism industry in Romania has played a significant role in driving the demand for bottled water. As a popular tourist destination, Romania attracts visitors from all over the world who often prefer to consume bottled water due to concerns about water quality and safety. This has created a consistent demand for bottled water, particularly in tourist hotspots.

Underlying macroeconomic factors: The economic growth and increasing disposable income in Romania have also contributed to the development of the Bottled Water market. As consumers' purchasing power improves, they are more willing to spend on premium products, including bottled water. This has resulted in a higher demand for higher-priced and value-added bottled water options. Additionally, the growing urbanization in Romania has led to lifestyle changes and a shift towards convenience-oriented products. Bottled water provides a convenient and readily available source of hydration for urban dwellers, further driving the market's growth. In conclusion, the Bottled Water market in Romania is experiencing growth due to changing customer preferences, including a focus on health and convenience. The market is also influenced by local special circumstances such as the country's natural resources and the tourism industry. Underlying macroeconomic factors, such as economic growth and urbanization, have also contributed to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.