Ready-to-Drink (RTD) Coffee & Tea - Romania

The Ready-to-Drink (RTD) Coffee & Tea market in Romania has been experiencing significant growth in recent years.

Customer preferences: Romanian consumers have shown a growing preference for convenience and on-the-go consumption, which has contributed to the increasing demand for RTD coffee and tea products. These ready-to-drink beverages offer a convenient and quick solution for busy individuals who are looking for a refreshing and energizing drink. The younger generation, in particular, has embraced this trend, as they value convenience and are often on the move.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Romania is the introduction of innovative and unique flavors. Manufacturers are constantly exploring new flavor combinations to cater to the evolving tastes of consumers. This trend has been driven by the desire for variety and novelty, as consumers seek out new and exciting experiences in their beverages. Additionally, there has been a growing interest in healthier options, leading to the introduction of low-sugar and organic RTD coffee and tea products. Another notable trend is the increasing availability and visibility of RTD coffee and tea products in various retail channels. These beverages are now widely available in supermarkets, convenience stores, and even vending machines, making them easily accessible to consumers. The growing presence of these products in retail outlets has contributed to their popularity and widespread adoption.

Local special circumstances: Romania has a strong coffee culture, with coffee being a popular beverage among the population. This cultural affinity towards coffee has translated into a favorable market for RTD coffee products. Additionally, the country's warm climate during the summer months has also contributed to the demand for refreshing RTD tea beverages.

Underlying macroeconomic factors: The growing economy in Romania has played a significant role in the development of the RTD Coffee & Tea market. As disposable incomes have increased, consumers have been able to afford these premium beverages, leading to higher sales volumes. Furthermore, the rising urbanization and changing lifestyles have also influenced the market, as consumers are increasingly seeking convenient and portable options. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Romania is witnessing strong growth due to the increasing preference for convenience, the introduction of innovative flavors, and the wider availability of these products. The cultural affinity towards coffee and the country's warm climate also contribute to the market's development. The favorable macroeconomic factors, such as the growing economy and changing lifestyles, further support the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.