Juices - Romania

The Juices market in Romania has been experiencing steady growth in recent years. Customer preferences for healthier beverages and increasing disposable incomes have contributed to the growth of this market.

Customer preferences: In Romania, there is a growing trend towards healthier lifestyles and diets. As consumers become more health-conscious, there is an increasing demand for natural and nutritious beverages. Juices, particularly those made from fruits and vegetables, are seen as a convenient and tasty way to incorporate essential nutrients into one's diet. Additionally, the rising awareness of the benefits of a balanced diet and the importance of consuming fruits and vegetables have further fueled the demand for juices in the country.

Trends in the market: One of the key trends in the Juices market in Romania is the shift towards organic and natural products. Consumers are becoming more conscious of the ingredients used in their food and beverages, and are willing to pay a premium for products that are free from artificial additives and preservatives. This trend is driving the demand for organic juices, which are perceived as healthier and more environmentally friendly. Another trend in the market is the increasing popularity of cold-pressed juices. Cold-pressed juices are made by extracting the liquid from fruits and vegetables without using heat, which helps to retain more nutrients and enzymes. This method of juice production has gained traction among health-conscious consumers who are willing to pay a premium for higher quality and more nutritious products.

Local special circumstances: Romania has a rich agricultural heritage, with a wide variety of fruits and vegetables grown in the country. This abundance of fresh produce has contributed to the availability of a diverse range of juices in the market. Local juice manufacturers often source their ingredients locally, ensuring freshness and supporting the local agricultural industry.

Underlying macroeconomic factors: The growth of the Juices market in Romania is also influenced by macroeconomic factors such as increasing disposable incomes and urbanization. As the economy continues to grow, more consumers have the means to afford premium products like juices. Additionally, the rising urban population has led to busier lifestyles, with consumers seeking convenient and healthy food and beverage options. Juices offer a convenient and nutritious solution for consumers on the go. In conclusion, the Juices market in Romania is experiencing growth due to customer preferences for healthier beverages, the trend towards organic and natural products, the popularity of cold-pressed juices, the availability of a diverse range of fruits and vegetables, and underlying macroeconomic factors such as increasing disposable incomes and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.