Soft Drinks - Northern Europe | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$9.10bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$5.43bn in 2024.
Revenue, combined amounts to US$14.53bn in 2024.
The revenue, at home is expected to grow annually by 3.10% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$268.50 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 3.29bn L by 2024.
Volume, out-of-home is expected to amount to 379.50m L in 2024.
Volume, combined is expected to amount to 3.67bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 1.1% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 97.08L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Northern Europe has been experiencing steady growth in recent years. Customer preferences in the region have shifted towards healthier options, with consumers increasingly seeking out low-sugar and natural ingredient beverages. This trend is driven by a growing awareness of the negative health effects of sugary drinks and a desire for more transparency in product ingredients. As a result, there has been a rise in demand for products such as bottled water, flavored water, and natural fruit juices. In addition to healthier options, convenience is also a key factor driving customer preferences in Northern Europe. Consumers are looking for beverages that can be easily consumed on the go, leading to an increase in demand for ready-to-drink products and single-serve packaging. This is particularly evident in urban areas where busy lifestyles and a focus on convenience have become the norm. Trends in the Soft Drinks market in Northern Europe also reflect global market developments. The rise of e-commerce and online grocery shopping has impacted the way consumers purchase soft drinks. Online platforms have made it easier for consumers to access a wider variety of products and compare prices, leading to increased competition among brands. This has resulted in a greater emphasis on product differentiation and innovation to attract and retain customers. Local special circumstances in Northern Europe also play a role in shaping the Soft Drinks market. The region's climate, with long and cold winters, has led to a strong tradition of hot beverages such as coffee and tea. However, there has been a shift towards cold beverages, particularly during the summer months. This has created opportunities for soft drink brands to introduce new flavors and products tailored to the local market. Underlying macroeconomic factors have also contributed to the development of the Soft Drinks market in Northern Europe. The region has a high GDP per capita, which has resulted in increased disposable income and consumer spending. This has allowed consumers to prioritize quality and health when making purchasing decisions, driving the demand for premium and healthier soft drink options. Additionally, the region's stable economy and strong social welfare system have created a favorable business environment for soft drink companies, encouraging investment and innovation in the market. Overall, the Soft Drinks market in Northern Europe is evolving to meet the changing preferences of consumers. The demand for healthier and more convenient options, as well as the influence of global market trends, are driving the growth and development of the market. With a focus on quality, innovation, and meeting local preferences, soft drink companies in the region are well-positioned to capitalize on these trends and continue to thrive.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.