Ready-to-Drink (RTD) Coffee & Tea - Northern Europe

The Ready-to-Drink (RTD) Coffee & Tea market in Northern Europe has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverage options, coupled with the rising popularity of coffee and tea consumption, have contributed to the expansion of this market. Customer preferences in Northern Europe have shifted towards ready-to-drink options due to their convenience and time-saving benefits. With busy lifestyles and an increasing demand for instant gratification, consumers are seeking beverages that can be consumed on the move. Ready-to-drink coffee and tea products provide a quick and easy solution for those looking to satisfy their caffeine cravings without the hassle of brewing their own beverages. In addition to convenience, the growing popularity of coffee and tea consumption has also contributed to the development of the RTD market in Northern Europe. Coffee and tea have become an integral part of the daily routines of many consumers, with a significant number of people starting their day with a cup of coffee or tea. As a result, the demand for ready-to-drink alternatives has surged, as consumers seek to enjoy their favorite beverages in a convenient and portable format. Trends in the RTD Coffee & Tea market in Northern Europe include the introduction of innovative flavors and formulations. Manufacturers are constantly striving to meet the evolving tastes and preferences of consumers by offering a wide range of flavors, from traditional options to more unique and exotic blends. Additionally, there has been a growing emphasis on healthier and more natural ingredients, with an increasing number of products being marketed as organic or free from artificial additives. Local special circumstances in Northern Europe, such as the prevalence of cold climates and the cultural significance of coffee and tea, have also played a role in the development of the RTD market. In countries like Sweden and Norway, where cold weather is common, the demand for warm beverages remains high. However, the convenience of ready-to-drink options allows consumers to enjoy their favorite hot beverages even when they are on the go. Underlying macroeconomic factors, such as rising disposable incomes and changing consumer lifestyles, have also contributed to the growth of the RTD Coffee & Tea market in Northern Europe. As incomes increase, consumers are willing to spend more on premium and convenience products, including ready-to-drink beverages. Additionally, changing consumer lifestyles, characterized by busier schedules and a focus on convenience, have created a demand for on-the-go options that can be easily consumed without compromising on taste or quality. Overall, the Ready-to-Drink Coffee & Tea market in Northern Europe is experiencing growth due to customer preferences for convenience and on-the-go options, the rising popularity of coffee and tea consumption, the introduction of innovative flavors and formulations, local special circumstances, and underlying macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.