Juices - Northern Europe

The Juices market in Northern Europe has been experiencing significant growth in recent years. Customer preferences in the region have played a major role in driving this growth. Health-conscious consumers are increasingly seeking out healthier beverage options, and juices have emerged as a popular choice. The trend towards healthier lifestyles and a growing awareness of the benefits of consuming fruits and vegetables has led to an increased demand for juices in Northern Europe. Trends in the market reflect this shift in consumer preferences. There has been a rise in the consumption of natural and organic juices, as consumers are becoming more conscious of the ingredients in the products they consume. Additionally, there has been a growing interest in functional juices, which offer additional health benefits such as immune support or gut health. This trend is driven by consumers looking for ways to improve their overall well-being through their beverage choices. Local special circumstances also contribute to the development of the Juices market in Northern Europe. The region is known for its high-quality agricultural products, including a wide variety of fruits and vegetables. This allows for the production of high-quality juices that appeal to consumers looking for natural and flavorful options. Additionally, the region's strong focus on sustainability and environmental responsibility has led to the development of innovative packaging solutions, such as recyclable or biodegradable materials, which further attract environmentally conscious consumers. Underlying macroeconomic factors have also played a role in the growth of the Juices market in Northern Europe. The region has a high disposable income and a strong economy, which allows consumers to prioritize their health and well-being. Furthermore, the region's aging population has contributed to the increased demand for juices, as older consumers are often more health-conscious and seek out products that can support their overall health. In conclusion, the Juices market in Northern Europe is experiencing growth due to customer preferences for healthier beverage options, including natural and organic juices. The market is also driven by trends towards functional juices and the region's focus on sustainability. Underlying macroeconomic factors, such as a high disposable income and an aging population, further contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.