Bottled Water - Northern Europe

The Bottled Water market in Northern Europe has been experiencing steady growth in recent years. Customer preferences for healthy and convenient beverages have been driving the demand for bottled water in the region.

Customer preferences: Consumers in Northern Europe are increasingly focused on health and wellness, and bottled water is seen as a healthier alternative to sugary drinks. With growing concerns about obesity and other health issues, consumers are opting for low-calorie and sugar-free beverages, and bottled water fits the bill perfectly. Additionally, the convenience of bottled water, especially for on-the-go consumption, is another factor driving its popularity among consumers in the region.

Trends in the market: One of the key trends in the Bottled Water market in Northern Europe is the rise in demand for flavored and functional waters. Consumers are looking for more variety and unique flavors in their beverages, and companies have responded by introducing a wide range of flavored waters, such as fruit-infused and sparkling options. Furthermore, functional waters that offer additional health benefits, such as enhanced hydration or added vitamins and minerals, are gaining popularity among health-conscious consumers. Another trend in the market is the increasing focus on sustainability. Northern European consumers are becoming more environmentally conscious and are actively seeking out products with eco-friendly packaging. As a result, companies in the region are investing in packaging innovations, such as lightweight and recyclable bottles, to reduce their environmental footprint. Some companies have even started using plant-based materials for their bottles, further enhancing their sustainability credentials.

Local special circumstances: Northern Europe has a high level of tap water quality, which has traditionally limited the demand for bottled water. However, the convenience and health benefits of bottled water have overcome this barrier, and consumers are now more willing to pay for the convenience and peace of mind that bottled water provides. Additionally, the region's cold climate and outdoor lifestyle contribute to the demand for bottled water, as consumers often carry water bottles with them during outdoor activities and sports.

Underlying macroeconomic factors: The strong economy in Northern Europe has contributed to the growth of the Bottled Water market. With high disposable incomes, consumers in the region have more purchasing power to spend on premium beverages like bottled water. Furthermore, the region's stable political environment and robust infrastructure support the distribution and availability of bottled water. In conclusion, the Bottled Water market in Northern Europe is driven by customer preferences for healthy and convenient beverages. The rise in demand for flavored and functional waters, as well as the focus on sustainability, are key trends in the market. The region's high tap water quality, cold climate, and strong economy also contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.